Democratic Analytics Expert To Launch ShareProgress, An Optimized Social Sharing Tool
BY Sarah Lai Stirland | Thursday, February 14 2013
Jim Pugh, a prominent political data expert within the Democratic party, announced the launch of his new company ShareProgress Thursday. Pugh aims to arm progressive activists with a new tool that will help them to more efficiently manage their viral campaigns online without having to hire an army of data scientists.
Though it sounds ambitious, the 31-year-old has the credentials. He's a veteran of Barack Obama's 2008 presidential campaign, where he was an analytics software engineer. After that, he worked at Organizing for America and the Democratic National Committee between 2009 and 2011 in Washington DC. More recently he worked at Van Jones', Natalie Foster's and Billy Wimsatt's non-profit Rebuild the Dream in San Francisco, where he was its chief technology officer until September.
"The goal of ShareProgress is to give organizations easy-to-use tools to get more of their supporters to share actions and content with their friends. User sharing is what drives viral traffic and email list growth, but I've found that most groups out there don't have their web pages set up to maximize that process at all," Pugh says in e-mail from the offices of CREDO in downtown San Francisco, where he's currently based.
"My plan is to build and offer tools that organizations can easily plug into their sites to increase the rate of user sharing," he adds.
The missing element of online sharing, Pugh contends, is that progressive groups don't have the resources to test the efficacy of their campaigns to see what's working well, and what isn't. That's the problem that ShareProgress intends to solve. Pugh doesn't want to give away the secret sauce behind his startup, but he intends to make a prototype available within the next few months.
Pugh plans on ploughing a portion of his revenues back into funding progressive organizations.