Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Check Out This Cool Thing the White House Is Testing For #SOTU

BY Nick Judd | Tuesday, February 12 2013

The director of the White House Office of Digital Strategy, Macon Phillips, is asking folks on Twitter to kick the tires on this tool that looks like it will allow people to offer feedback on any sentence from President Barack Obama's speech tonight with a click of the mouse.

Users can scroll through the text of the president's prepared remarks — right now, the test page carries his address from last year — and as they do so, each line under their mouse cursor is highlighted. Clicking brings up a prompt to enter your name, occupation, a brief response to the line, and your email address and ZIP code.

At least on the test so far, the responses are not shared with users automatically. But if it goes into production, the White House will surely capture information about how many people responded to each line, aggregate data on the text of their responses, where in the country they say they are, and, in general, whether a given line enjoyed a generally positive or negative response. In previous initiatives — such as their We the People platform — White House officials have held that information close and then released some of it later on in a controlled way, as part of a messaging push either around a given issue or to prove the worth of the platform itself.

News Briefs

RSS Feed today >

First POST: Lifestyles

Google's CEO on "work-life balance"; how CloudFlare just doubled the size of the encrypted web; Dems like Twitter; Reps like Pinterest; and much, much more. GO

monday >

First POST: Showdown

How demonstrators in Hong Kong are using mobile tech to route around government control; will the news penetrate mainland China?; dueling spin from Dems and Reps on which party's tech efforts will matter more in November; and much, much more. GO

friday >

Pirate MEP Crowdsources Internet Policy Questions For Designated EU Commissioners

While the Pirate Party within Germany was facing internal disputes over the last week, the German Pirate Party member in the European Parliament, Julia Reda, is seeking to make the European Commission appointment process more transparent by crowdsourcing questions for the designated Commissioner for Digital Economy & Society and the designated Vice President for the Digital Single Market. GO

First POST: Dogfood

What ethical social networking might look like; can the iPhone promise more privacy?; how Obama did on transparency; and much, much more. GO

thursday >

First POST: Sucks

How the FCC can't communicate; tech is getting more political; Facebook might see a lawsuit for its mood manipulation experiment; and much, much more. GO

wednesday >

First POST: Wartime

A bizarre online marketing effort targets actress Emma Watson; why the news media needs to defend the privacy of its online readers; Chicago's playbook for civic user testing; and much, much more. GO

More