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Building on 2012 Grassroots Momentum, TheAction.org Launches Fiscal Cliff Calling Campaign in California

BY Sarah Lai Stirland | Friday, November 30 2012

TheAction.org, a new progressive coalition, is launching a phone campaign in California on Saturday that will target constituents in key congressional districts, asking them to call their member of congress to support President Obama and the Democrats' position on the so-called fiscal cliff negotiations.

The move is notable because, as Micah Sifry pointed out in his recent piece, the group being run by a group of former top organizers on the Obama campaigns, and has the support of some of the staff of the 2012 cycle. Though the Obama campaign of 2012 has yet to transition to an entity like Organizing for America, at least one of its staffers is using Dashboard to spread the word on the Saturday phone bank.

The Obama campaign's California State Field Director Stacy Cohen sent out a note to her list Thursday night to urge Obama's 2012 volunteer corp to join one of Saturday's 35 phone banking events.

For its part, the folks over at theAction.org are constantly asking its followers to call their members of Congress, and have recorded numerous "demo videos" on how to do it on their blog.

They're also using it to chronicle what activists are doing all over the country to lobby public opinion and their members of congress on the issue, and producing various Web videos, such as "Patriotic Millionaires' Message to Congress," which features various self-identified millionaires explaining to House Speaker John Boehner and his colleagues how the Bush tax cuts for the wealthy are damaging the United States' economy and development, and acknowledging the help that they've received from public infrastructure and services in aiding them to achieve their own success.

"We shouldn't be wallowing in our riches while everybody else is suffering," Frank Jernigan, a former Googler tells his online audience.

"Tax Me," they all say at the end of the video.