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First POST: Retrospectives

BY Miranda Neubauer | Wednesday, November 28 2012

Circling back

  • The Romney campaign's Zac Moffat and RNC digital strategy director Tyler Brown plan to recap their campaign strategy at an RNC on Dec 6. National Journal reports the post-mortem may be a chance for Moffat to address the criticism which, deserved or no, arrived at his doorstep in the wake of the campaign.

  • The Romney campaign plans to hand over documentation of its digital campaign efforts to the RNC's digital team, Kate Kaye reports at Ad Age, along with donor lists, event attendance sheets and other pieces of digital ephemera that might be of use to the national committee. Kaye writes:

    The document pass-along will complement the Romney campaign data that will eventually be provided to the RNC. Information on donors and volunteers collected by the joint fundraising committee of the Romney campaign and the RNC -- emails, addresses, which events they attended, etc. -- will be transferred to the RNC.

    "This will increase overnight the RNC donor file" by a massive amount, said Zac Moffatt, who served as digital director for the Romney 2012 campaign. "This will dwarf anything Republicans have done before," he said regarding the transfer of data and digital campaign information. Mr. Moffatt previously worked as RNC director of political education.

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