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First POST: Rethinking the Ad

BY Miranda Neubauer | Friday, November 9 2012

From techPresident

Around the web

  • In an extensive blog post, a Romney supporter who tried to participate in the campaign's "Project ORCA" mobile poll-watching system describes the problems he had with it. Politico has more details.

  • The Sunlight Foundation evaluated the return on investment of outside spenders during the election campaign and found that Republican leaning groups had lower success rate than Democratic-leaning ones. A Breitbart.com blogger commented on the findings and noted that "Republicans are addicted to broadcast TV ads as their primary means of communication."

  • But the outside groups also spent on online advertising, as Derek Willis from the New York Times has been cataloguing on Twitter in the past several months. Some examples include:

    American Future Fund reports $2.8 million in ads supporting Mitt Romney, including $1.7 million in Google ads.
    Crossroads GPS spends $1.8 million for tv & web ads opposing Tim Kaine in #VASEN.
    Tea Party Leadership Fund spends $69k on emails opposing President Obama, incl $15k orig planned to support Allen West.
    Planned Parenthood Action Fund spends $1 mil on emails, web & radio ads & direct mail opposing Mitt Romney.
    NRA does $639k of online ads opposing President Obama
    Our Country Deserves Better PAC reports $187k on online & cable TV ads supporting Mitt Romney
    Black Men Vote, funded by rapper Pras, spends $190k on radio & Internet ads supporting President Obama

  • The New York Times noted the Obama campaign's use of Amazon Web Services and open-source software.

  • For the Atlantic, Rebecca Rosen wrote that Facebook's Voter Tool was used in a way that will allow researchers to investigate its effect on voter turnout:

    But here's the catch: four percent of people didn't get the intervention. Two percent saw nothing -- no message, no button, no news stories. One percent saw the message but no stories of friends' voting behavior populated their feeds, and one percent saw only the social content but no message at the top. By splitting up the population into these experimental and control groups, researchers will be able to see if the messages had any effect on voting behavior when they begin matching the Facebook users to the voter rolls (whom a person voted for is private information, but whether they voted is public). If those who got the experimental treatment voted in greater numbers, as is expected, Fowler and his team will be able to have a pretty good sense of just how many votes in the 2012 election came directly as a result of Facebook.

  • According to Facebook, "Big Bird" was the most popular phrase on the site during the election season, just above "Binders Full of Women." "Both saw a slight resurgence on Election Day -- with "Big Bird" winning by a factor of 10."

  • The "White People Mourning Romney" tumblr has gone viral, with 257,000 likes or shares on Facebook.

  • Researchers mapped racist tweets reacting to President Obama's reelection.

  • Twitter explained how it fortified its infrastructure to handle Election Day traffic.

  • The New York Times was running promoted tweets for the keyword Nate Silver. According to a reporter from Ad Age on Twitter, "50% of visits to the @nytimes politics section on Tuesday were from @fivethirtyeight" and "27% of all visits to @nytimes came from @fivethirtyeight. "

  • New Jersey Governor Chris Christie congratulated President Obama on the phone, but sent an e-mail to Romney.

  • In a post-election interview with ABC News, John Boehner said that the House does not have a Tea Party Caucus. On Twitter, he also walked back his concession that "Obamacare is law the of the land."

  • The senior staff technologist at the Center for Democracy & Technology.writes for the New York Times that replacing the unreliable technology used for voting today is a key factor in addressing the election problems alluded to by President Obama in his Election Night speech.

  • Citizens for Responsibility and Ethics in Washington is accusing Rep. Darrell Issa (R-Calif.) of violating House ethics rules with anti-Obama video uploaded to the Oversight Committee’s official YouTube channel and promoted by Issa's Twitter account.

  • In what the AP described as the first foreign policy announcement since Obama's reelection, the administration has imposed financial sanctions against Iranian officials and government bodies blamed for jamming satellite broadcasts and blocking Internet access for ordinary Iranians.

  • A Washington Post columnist outlines Silicon Valley's second-term wishlist for Obama.

  • The New York Times reported that the need for more spectrum would likely be the FCC's focus during Obama's second term.

  • Netflix accounts for one-third of bandwidth use in the United States, according to a study.

  • AT&T is moving to phase out its copper landline network. AT&T has also reversed its decision to block the FaceTime video calling application over its cellular network.

  • Politifact's Bill Adair defended the importance of fact-checking during the campaign in response to a David Carr blog post which suggested that effort was ineffective because candidates continued to make false claims.

  • A spider web crashed a voting machine in Massachusetts.

  • According to the Pew Center for the States, a Washington State mobile elections app was at one point the fourth most-downloaded app for iOS devices on Election Day.

  • WNYC took a look at how the New York MTA worked on issuing a modified New York City subway map to account for the restoration of service after Hurricane Sandy.

  • New York state is delaying the release of teacher ratings because of privacy concerns, as "technicians still are developing a system to redact, or block out, data in cases where individual teachers might be identified because the numbers involved in a district or school are so small," the Huffington Post reported.

  • Google has launched a new service called the Free Zone aimed at people in developing countries that allows phones with an Internet connection but limited functionality access basic Google products and Google Plus for free.

  • Quartz reporter Tim Fernholz criticizes Google executive Sergey Brin's call for the election winner to abandon his political party.

  • The Wall Street Journal reported that Stuxnet infected Chevron's IT network.

  • The New York Times tweeted yesterday that its story "How to Devise Passwords That Drive Hackers Away" was "our most e-mailed article in the last 24 hours."

  • Wired reported on the ongoing U.S. criminal probe into Wikileaks, as Reuters reported further on a possible plea bargain by Bradley Manning.

  • Data brokers admitted to House lawmakers that they regularly scour Facebook and other social networks to sell personal information to third parties for advertising and other purposes.

  • A jury acquitted a Florida blogger who was arrested while documenting the eviction of Occupy Miami protesters on video.

  • The Seattle Times recently reported on concerns over drone use by Seattle Police.

International

News Briefs

RSS Feed today >

Will Silicon Valley "Disrupt" Politics With a Candidate for Congress?

Sean Parker, of Napster fame and now executive general partner at venture capital firm Founders Fund, has invested in political startups before. But last week, he went a step further — co-hosting a fundraising event for a candidate for Congress. Parker and SV Angel co-founder Ron Conway organized a crowd of Internet industry luminaries to support Ro Khanna, a former assistant deputy secretary in Barack Obama's Commerce Department. Khanna is preparing a challenge to Rep. Mike Honda (D-Calif.), whose newly redrawn congressional district encompasses Silicon Valley. GO

On Threshold of Telecom Revolution, Future of Internet Freedom in Burma Uncertain

Burma (Myanmar) is on the threshold of an Internet revolution, but Human Rights Watch has warned companies to proceed with caution or risk trampling Burmese citizens' rights. GO

friday >

Chilean Anti-Corruption Resource: A Crowdsourced Database of Social and Political Connections

In countries where a small minority of social circles have a majority of the political and economic power, personal relationships can affect major decision-making, a serious concern of anti-corruption activists. A new web platform stores personal profiles of key players in Chilean business and politics, complete with biographies and personal and professional connections through family, education, social circles, employers and coworkers, to make tracking social relationships and conflict-of-interest easier. Called Poderopedia (from the Spanish word for power), the project sounds kind of like LinkedIn, but the creation and management of profiles is being crowdsourced out to journalists, activists and concerned citizens.

GO

Middle Eastern Telecom Accused of Working With Saudi Arabia to Spy on Citizens

Mobily, an arm of the state-owned Middle Eastern telecom giant Etihad Etisalat, has been accused of working with Saudi Arabia to develop software that would allow the government to bypass protections for social media users. The exposé comes from Moxie Marlinspike (neé Matthew Rosenfield), an expert in a certain type of malicious Internet attack called MITM (man-in-the-middle), whereby attackers intercept and secretly alter private messages exchanged via email and other social media platforms. GO

Saudi Religious Leader Warns Twitter Users of Consequences in the Afterlife

In late March, Saudi Arabia's top religious cleric said Twitter was for clowns and corrupters. Earlier this week, he said anyone using social media, in particular Twitter, “has lost this world and the afterlife.” His comments might be laughable, if they did not come at a time when the Saudi government is looking into monitoring or blocking social media sites and eliminating user anonymity.

GO

thursday >

What The Other Silicon Valley Immigration Group Is Doing This Month

A bipartisan coalition of political advocacy, business and tech groups are moving ahead to launch a social media blitz next week designed to persuade members of the Senate to vote in favor of immigration reform legislation supported in Silicon Valley. "We're going to create a virtual digital storm," said Jeremy Robbins in a Wednesday ... GO

The New Yorker Hopes "Strongbox" Is a Wiretap-Proof Sieve for Leaks

The New Yorker yesterday became the first outlet to implement DeadDrop, a new system for sources to submit information to journalists online in a more secure and anonymous way than, for example, email. GO

Female Organizer of Pakistan's First Hackathon Stresses Collaboration Over Competition

After Pakistan banned Valentine's Day this year, Sabeen Mahmud started an online protest in which people uploaded photos to mock the government ban. In the weeks following she received death threats and menacing phone calls, and early on she had to stay home from work. That did nothing, however, to keep her from further organizing. Last month, the café she started in Karachi hosted Pakistan's first ever hackathon, which tackled problems including sanitation, crime, disaster management, and education. She even invited a government representative to observe the initial conversations, tackling sensitive areas like government inefficiency and elections.

GO

wednesday >

White House Innovation Fellows Project Spins Off Into A Business

Clay Johnson and Adam Becker joined the Presidential Innovation Fellows program to help the White House fix the way government does business. Now they're turning that mission into a business themselves. GO

Fighting Fires With Data, New York City Launches New Safety Inspection System

Mayor Michael Bloomberg announced today that New York City has implemented city-wide a new risk based inspection system focused on fire safety that is driven by analytics from multiple city agencies. GO

Chinese Netizens Use Digital Initiative to Gain Media Attention for Unsolved Poisoning Case

Last month a medical science student at a Shanghai university died from poisoning, allegedly murdered by his roommate. The specifics of the crime echoed a case from the mid-1990s, in which a 19-year-old student was poisoned with thallium. That case has once again been thrown into the media spotlight, but after 18 years the media has changed and the spotlight means a trending hashtag on Sina Weibo or an online petition to the U.S. President.

GO

PDF France 2013: “Au Code, Citoyens!”

This year PDF France will take place in Paris on June 13, with the theme "Au Code, Citoyens!" ("To Code, Citizens!") The speakers' lineup includes some of the continent's leaders in the digital revolution. GO

tuesday >

Website Imitation is Flattery in New York City Council Race

A New York City Council candidate who had made his name as a technology consultant and spearheaded an open government initiative several years ago found parts of his website copied by another City Council candidate in a different borough, as Politicker first reported. GO

Mike Honda Locks Up Establishment Support, But Challenger Has Ear of the Silicon Valley Elite

Some of Silicon Valley's most influential business people will hold a fundraiser in San Francisco this Thursday for Ro Khanna, the 36-year-old lawyer who's challenging 71-year-old California Democrat Mike Honda for his 17th Congressional District seat. The names at the top of the invite: Ron Conway and Sean Parker. They're apparently forming a committee to help Khanna build his campaign. The other bold-face names who are listed as part of the 'committee in formation' include Salesforce.com's Founder and CEO Marc Benioff, Benchmark Capital General Partners' Matt Cohler and Peter Fenton, tech entrepreneur Shawn Fanning, Yahoo CEO Marissa Mayer, her big data venture investor husband Zach Bogue, and Conway's SV Angel colleague, Founder and Managing Partner David Lee. GO

Tools to Keep Independent Media Online in Hostile Environments

Websites and media outlets in developing countries or countries with corrupt or repressive regimes struggle daily to fend off hacker attacks, some from their own government — like the Malaysian news portal Sarawak Report, which techPresident reported was taken down in April by sustained denial-of-service attacks. The negative attention controversial reporting draws can scare local advertisers away as well, making it difficult for a media company to support itself. Media Frontiers offers two services to websites dealing with either of those problems.

GO

monday >

Ahead of September Elections, German Pirate Party Picks Its Platform

The German Pirate Party held its election year convention over the weekend and approved its party platform, following lengthy debate over the role that online decision-making should have within the party, as German news sources reported and the party outlined on its own web platforms. GO

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