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First POST: Rethinking the Ad

BY Miranda Neubauer | Friday, November 9 2012

From techPresident

Around the web

  • In an extensive blog post, a Romney supporter who tried to participate in the campaign's "Project ORCA" mobile poll-watching system describes the problems he had with it. Politico has more details.

  • The Sunlight Foundation evaluated the return on investment of outside spenders during the election campaign and found that Republican leaning groups had lower success rate than Democratic-leaning ones. A Breitbart.com blogger commented on the findings and noted that "Republicans are addicted to broadcast TV ads as their primary means of communication."

  • But the outside groups also spent on online advertising, as Derek Willis from the New York Times has been cataloguing on Twitter in the past several months. Some examples include:

    American Future Fund reports $2.8 million in ads supporting Mitt Romney, including $1.7 million in Google ads.
    Crossroads GPS spends $1.8 million for tv & web ads opposing Tim Kaine in #VASEN.
    Tea Party Leadership Fund spends $69k on emails opposing President Obama, incl $15k orig planned to support Allen West.
    Planned Parenthood Action Fund spends $1 mil on emails, web & radio ads & direct mail opposing Mitt Romney.
    NRA does $639k of online ads opposing President Obama
    Our Country Deserves Better PAC reports $187k on online & cable TV ads supporting Mitt Romney
    Black Men Vote, funded by rapper Pras, spends $190k on radio & Internet ads supporting President Obama

  • The New York Times noted the Obama campaign's use of Amazon Web Services and open-source software.

  • For the Atlantic, Rebecca Rosen wrote that Facebook's Voter Tool was used in a way that will allow researchers to investigate its effect on voter turnout:

    But here's the catch: four percent of people didn't get the intervention. Two percent saw nothing -- no message, no button, no news stories. One percent saw the message but no stories of friends' voting behavior populated their feeds, and one percent saw only the social content but no message at the top. By splitting up the population into these experimental and control groups, researchers will be able to see if the messages had any effect on voting behavior when they begin matching the Facebook users to the voter rolls (whom a person voted for is private information, but whether they voted is public). If those who got the experimental treatment voted in greater numbers, as is expected, Fowler and his team will be able to have a pretty good sense of just how many votes in the 2012 election came directly as a result of Facebook.

  • According to Facebook, "Big Bird" was the most popular phrase on the site during the election season, just above "Binders Full of Women." "Both saw a slight resurgence on Election Day -- with "Big Bird" winning by a factor of 10."

  • The "White People Mourning Romney" tumblr has gone viral, with 257,000 likes or shares on Facebook.

  • Researchers mapped racist tweets reacting to President Obama's reelection.

  • Twitter explained how it fortified its infrastructure to handle Election Day traffic.

  • The New York Times was running promoted tweets for the keyword Nate Silver. According to a reporter from Ad Age on Twitter, "50% of visits to the @nytimes politics section on Tuesday were from @fivethirtyeight" and "27% of all visits to @nytimes came from @fivethirtyeight. "

  • New Jersey Governor Chris Christie congratulated President Obama on the phone, but sent an e-mail to Romney.

  • In a post-election interview with ABC News, John Boehner said that the House does not have a Tea Party Caucus. On Twitter, he also walked back his concession that "Obamacare is law the of the land."

  • The senior staff technologist at the Center for Democracy & Technology.writes for the New York Times that replacing the unreliable technology used for voting today is a key factor in addressing the election problems alluded to by President Obama in his Election Night speech.

  • Citizens for Responsibility and Ethics in Washington is accusing Rep. Darrell Issa (R-Calif.) of violating House ethics rules with anti-Obama video uploaded to the Oversight Committee’s official YouTube channel and promoted by Issa's Twitter account.

  • In what the AP described as the first foreign policy announcement since Obama's reelection, the administration has imposed financial sanctions against Iranian officials and government bodies blamed for jamming satellite broadcasts and blocking Internet access for ordinary Iranians.

  • A Washington Post columnist outlines Silicon Valley's second-term wishlist for Obama.

  • The New York Times reported that the need for more spectrum would likely be the FCC's focus during Obama's second term.

  • Netflix accounts for one-third of bandwidth use in the United States, according to a study.

  • AT&T is moving to phase out its copper landline network. AT&T has also reversed its decision to block the FaceTime video calling application over its cellular network.

  • Politifact's Bill Adair defended the importance of fact-checking during the campaign in response to a David Carr blog post which suggested that effort was ineffective because candidates continued to make false claims.

  • A spider web crashed a voting machine in Massachusetts.

  • According to the Pew Center for the States, a Washington State mobile elections app was at one point the fourth most-downloaded app for iOS devices on Election Day.

  • WNYC took a look at how the New York MTA worked on issuing a modified New York City subway map to account for the restoration of service after Hurricane Sandy.

  • New York state is delaying the release of teacher ratings because of privacy concerns, as "technicians still are developing a system to redact, or block out, data in cases where individual teachers might be identified because the numbers involved in a district or school are so small," the Huffington Post reported.

  • Google has launched a new service called the Free Zone aimed at people in developing countries that allows phones with an Internet connection but limited functionality access basic Google products and Google Plus for free.

  • Quartz reporter Tim Fernholz criticizes Google executive Sergey Brin's call for the election winner to abandon his political party.

  • The Wall Street Journal reported that Stuxnet infected Chevron's IT network.

  • The New York Times tweeted yesterday that its story "How to Devise Passwords That Drive Hackers Away" was "our most e-mailed article in the last 24 hours."

  • Wired reported on the ongoing U.S. criminal probe into Wikileaks, as Reuters reported further on a possible plea bargain by Bradley Manning.

  • Data brokers admitted to House lawmakers that they regularly scour Facebook and other social networks to sell personal information to third parties for advertising and other purposes.

  • A jury acquitted a Florida blogger who was arrested while documenting the eviction of Occupy Miami protesters on video.

  • The Seattle Times recently reported on concerns over drone use by Seattle Police.

International

News Briefs

RSS Feed friday >

Organizing for Action Says It Can’t Move Climate Change Legislation In Congress

Beleaguered on one side by pressure to take a stand on the controversial Keystone XL pipeline and hoping, on the other, to hang on to the activist energy of the president's progressive base, Organizing for Action leadership and partners aren't holding out much hope for the power of grassroots organizing to motivate action in Congress. GO

Code for America Launches International Partnerships in Mexico, Germany and the Caribbean

Code for America today announced the launch of its first official international partnerships in Mexico, Germany and the Caribbean. After several years of recruiting technologists to spend a year in city halls across America, the organization will bring programmers and designers into close contact with governments in each of those three places to work on a specific problem area. GO

Top Russian Social Network VKontakte Briefly Banned "By Mistake"

The most popular social network in Russia worked its way onto a blacklist this Friday, allegedly “by mistake,” according to the state communications regulator. However, Pavel Durov, the founder of VKontakte, has had run-ins with the authorities in the past for allowing activists to organize protests on the platform. Some interpret this supposedly accidental blocking as a warning shot.

GO

thursday >

Anthony Weiner Launches NYC Mayoral Campaign Online With An Image of Pittsburgh

Former Congressman Anthony Weiner waxed lyrical about New York City in a YouTube video as he launched his bid to be the city's next mayor on Wednesday, but he did it against a backdrop that turned out to be the skyline for Pittsburgh, as a sharp-eyed observer on Twitter first noted Wednesday afternoon. GO

Revamped Data.gov Includes API Catalog

Federal officials are now offering a list of all APIs that have been released across the federal government as part of the Digital Government Strategy and a new data catalog that allows users to more easily search, sort and tag datasets, according to a post by Hyon Kim, deputy program director at the U.S. General Services Administration. With the announcements, the team behind Data.gov, a central public repository of machine-readable federal government data, is marking its fourth anniversary and the one year anniversary of the release of the Digital Government Strategy. GO

French Authorities Want to Tap (and Tax) Skype Calls

In spite of repeated requests from the French telecommunications authorities ARCEP, Skype has refused to classify itself as an electronic communications operator in France, which would require them to route emergency calls and allow the French police to intercept conversations. ARCEP has informed the Paris public prosecutor of Skype's refusal, and criminal charges might be brought against the company for failing to comply. This is yet another instance in recent months of France making things difficult for tech companies. Some worry that the overzealous government is discouraging technological progress in France, hindering business and economic growth.

GO

New Online Platform for Crowdsourced Videos About Human Rights Issues

Anyone with a phone and an Internet connection can be a citizen journalist, as was made clear in the hours and days after the Boston Marathon Bombings. Citizen journalism has its pros and cons, but it has popped up where most needed: after natural disasters or in war torn regions where career journalists might be barred. A new human rights initiative seeks to link citizen reporting in the form of online videos with mainstream media, governments and other policy makers. The online platform, called Irrepressible Voices, will both document human rights issues and work on solutions as a community.

GO

wednesday >

Facebook Becomes Full Member of Global Network Initiative

Facebook announced today that it has opted to become a full member of the Global Network Initiative, a group founded by Google, Microsoft and Yahoo to address the challenges technology companies face when dealing with governments about issues like freedom of expression and data privacy. GO

Russia's OGP Concerns Show That Transparency Matters

Last week, Russian officials announced they have withdrawn their letter of intent to join the Open Government Partnership. The Moscow Times has a statement to the Russian paper Kommersant from a presidential spokesman, saying, "We are not talking about winding up plans to join, but corrections in timing and the scale of participation are possible." So Russia may still be in. Just not soon. And maybe never. Confused? You're not alone. I actually find it fascinating that the Kremlin acts like "openness" and transparency matter. Here's why. GO

In Denmark, Online Tracking of Citizens is an Unwieldy Failure

Six years after Denmark passed a law mandating that telecommunication companies retain and store their customers' personal data for up to two years, local advocacy groups and the telecom industry are pushing for immediate changes to the legislation. The practice of keeping records of private citizens' Internet use is an unjustifiable invasion of privacy, they say. The police, meanwhile, have concluded that requiring telecoms to store subscriber data has not helped them track criminals, which was the the ostensible purpose of the practice. But the Danish government still wants to postpone an evaluation of the law for another two years. GO

"Accidental" Blocking of Australian Websites Raises Concerns About Government Censorship

An Australian government agency admitted last week to unintentionally blocking more than 1,200 perfectly legal websites in the process of shutting down one allegedly fraudulent site. In their defense, they pointed out that they have successfully blocked a number of websites in the past nine months without such digital collateral. This assertion came as no consolation to Australian netizens concerned about Internet censorship, especially opaque and hazily legal censorship.

GO

tuesday >

Honda Campaign Rolls Out Endorsements From Asian American Stars

Rep. Mike Honda (D-Calif.) rolled out several additional endorsements from Asian American leaders and celebrities Tuesday, with one of them vouching for his high-tech bona fides. GO

Here Are The People President Obama Hopes Will Repair American Elections

The Presidential Commission on Election Administration established by President Obama after problematic 2012 elections now has a web presence at SupporttheVoter.gov. Obama established the commission by executive order on March 28 "to identify best practices in election administration and to make recommendations to improve the voting experience." GO

After Oklahoma Disaster, Neighbors Look Online for Ways To Help

In echoes of the aftermath of Hurricane Sandy in the Northeast, social media sites and small business websites in and around tornado-wracked Moore, Okla., are full of offers of help, questions about missing pets and loved ones, and evidence that neighbors are willing to reach out to help one another in a disaster. On a single Facebook group, there's a Mexican restaurant in Oklahoma City promising free meals to first responders or people hit by the tornado; a mother a few hours' drive from Moore offering to open her door for children who might need a place to stay; a resident sharing a picture of a found dog and contact information for the owner to get in touch. GO

Change.org Lands $15 Million From Omidyar

Change.org capped an extraordinary few years of growth Tuesday with the announcement that it has landed a $15 million investment led by the Omidyar Network. GO

What German Politicians Think of Google Glass

The German government led by Chancellor Angela Merkel has not had the easiest relationship with Google. The company launched a public campaign against a law backed by her coalition that would require search engines to pay to show news articles in search results, with mixed results. What's more, Google has long had to navigate the privacy waters in Germany and throughout the European Union. But that has not stopped her federal minister for economics and technology, Philipp Rösler, from giving Google Glass an enthusiastic test run as he leads a delegation of German technology companies and politicians on a trip to Silicon Valley this week as part of German Valley Week. GO

Crowdsourcing Waste Management Solutions in Montenegro

For once we aren't talking about the worldwide scarcity of toilets, just good old-fashioned household waste. Montenegro has a garbage problem so bad even the tourists are complaining about it. A new mobile app sponsored by the Agency for Environmental Protection, NGO Ozon and United Nations Development Programme in Montenegro will hopefully get citizens involved in reporting illegal garbage dumps. GO

monday >

Her Majesty's Government Wants to Monetize Open Data

A new paper from the chair of the U.K. government's Open Strategy Board outlines the best practices for the government's open data policies. The government-commissioned Shakespeare Review – after author Stephan Shakespeare – looks into ways to monetize open data, and recommends an all-encompassing National Data Strategy.

GO

Will Silicon Valley "Disrupt" Politics With a Candidate for Congress?

Sean Parker, of Napster fame and now executive general partner at venture capital firm Founders Fund, has invested in political startups before. But last week, he went a step further — co-hosting a fundraising event for a candidate for Congress. Parker and SV Angel co-founder Ron Conway organized a crowd of Internet industry luminaries to support Ro Khanna, a former assistant deputy secretary in Barack Obama's Commerce Department. Khanna is preparing a challenge to Rep. Mike Honda (D-Calif.), whose newly redrawn congressional district encompasses Silicon Valley. GO

Burma's Upcoming Telecom Revolution Will Probably Not Bring Internet Freedom

Burma (Myanmar) is on the threshold of an Internet revolution, but Human Rights Watch has warned companies to proceed with caution or risk trampling Burmese citizens' rights. GO

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