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Obama Campaign Touts Voter Registration Success, Promotes Dashboard

BY Sarah Lai Stirland | Thursday, October 11 2012

President Obama's re-election campaign has collected 60 percent more voter registration forms than it did in 2008, said Marlon Marshall, the campaign's deputy national field director in an online webcast with supporters Wednesday evening.

He called the campaign's efforts the most "sophisticated, targeted voter registration targeting in the history of American politics: We've never seen anything like it."

Marshall made the comments during an "online open house," where he and campaign adviser David Simas encouraged supporters to get out the vote and volunteer with their neighborhood teams through the campaign's online organizing software Dashboard.

On Tuesday, Bloomberg reported that Democrats have registered more voters in four of the six battleground states than Republicans. Those states are Florida, Iowa, Nevada and North Carolina. Republicans hold the voter registration edge in Colorado and New Hampshire. Ohio, Virginia and Wisconsin don't break down voter registration statistics by party. Voting experts in the story also caution that higher voter registration statistics also don's necessarily signal an inevitable higher turnout.

Marshall was cognizant of this, and urged supporters Wednesday night to get involved through Dashboard, and to make sure those registered voters turnout. Pointing downwards to three action items, he urged viewers to immediately take action by contacting their friends on Facebook to get them to register to vote, to sign up online to volunteer in neighborhood teams, and to sign up to relocate to battleground states to get out the vote.

The Obama campaign has been aggressively promoting its voter registration web site GottaVote.com, which automatically detects visitors' locations and then provides them with the relevant information on the process of voting in their state. In some states like California, the site helps them to register online.

The campaign has also built a Facebook app that finds supporters' Facebook friends in battleground states and sends them reminders to register to vote. The app doesn't seem too discriminating -- one of the suggested friends that it wanted me to register was Matt Lira, a prominent Republican technologist who's working on Romney's digital team.

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