Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Obama Campaign Touts Voter Registration Success, Promotes Dashboard

BY Sarah Lai Stirland | Thursday, October 11 2012

President Obama's re-election campaign has collected 60 percent more voter registration forms than it did in 2008, said Marlon Marshall, the campaign's deputy national field director in an online webcast with supporters Wednesday evening.

He called the campaign's efforts the most "sophisticated, targeted voter registration targeting in the history of American politics: We've never seen anything like it."

Marshall made the comments during an "online open house," where he and campaign adviser David Simas encouraged supporters to get out the vote and volunteer with their neighborhood teams through the campaign's online organizing software Dashboard.

On Tuesday, Bloomberg reported that Democrats have registered more voters in four of the six battleground states than Republicans. Those states are Florida, Iowa, Nevada and North Carolina. Republicans hold the voter registration edge in Colorado and New Hampshire. Ohio, Virginia and Wisconsin don't break down voter registration statistics by party. Voting experts in the story also caution that higher voter registration statistics also don's necessarily signal an inevitable higher turnout.

Marshall was cognizant of this, and urged supporters Wednesday night to get involved through Dashboard, and to make sure those registered voters turnout. Pointing downwards to three action items, he urged viewers to immediately take action by contacting their friends on Facebook to get them to register to vote, to sign up online to volunteer in neighborhood teams, and to sign up to relocate to battleground states to get out the vote.

The Obama campaign has been aggressively promoting its voter registration web site GottaVote.com, which automatically detects visitors' locations and then provides them with the relevant information on the process of voting in their state. In some states like California, the site helps them to register online.

The campaign has also built a Facebook app that finds supporters' Facebook friends in battleground states and sends them reminders to register to vote. The app doesn't seem too discriminating -- one of the suggested friends that it wanted me to register was Matt Lira, a prominent Republican technologist who's working on Romney's digital team.

News Briefs

RSS Feed monday >

Germany Releases Open Data Action Plan Amidst Grassroots Enthusiasm and Pirate Party Turmoil

The German government on Wednesday unveiled its open data action plan to implement the open data charter established by the G8, now G7, countries. But while German open government advocates welcomed its release, for them it does not go far enough. Even as the open data movement is taking new hold in Germany on the local level with encouragement from the new Code for Germany effort, in the national Pirate Party, the supposed German net party, internal leadership disputes are overshadowing its digital agenda. GO

friday >

First POST: Scotched

Why conservatives should back net neutrality; how big data may damage civil rights; the ways Silicon Valley start-ups are exploiting freelance workers; and much, much more. GO

thursday >

First POST: Resets

Apple's new iOS8 promises greater user privacy; Occupy Wall Street three years later; how tech may tilt the Scotland independence vote; and much, much more. GO

wednesday >

First POST: Connecting the Dots

Take Back the Tech grades Facebook, Twitter, et al, on transparency; MayDay PAC founder Lawrence Lessig talks about getting matched funds; and much, much more. GO

tuesday >

First POST: Splits

USA Freedom Act divides Internet activists; Julian Assange's Reddit "Ask Me Anything"; New York's pro-net-neutrality protest; and much, much more GO

More