Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Hardly Anyone Using Campaign Apps, Survey Says

BY Nick Judd | Tuesday, October 9 2012

To reach registered voters on their mobile phones this year, campaigns stand a better chance by recruiting supporters to talk to their peers on social networks, according to new survey data. Voters are far more likely to get their news by talking with one of their friends or reading someone else's comments online than by checking with an app made by the campaign, the survey found.

While 88 percent of registered voters own some sort of cell phone, according to a survey released today by the Pew Internet & American Life Project, just five percent have signed up to receive text messages from a campaign or related group, and only eight percent have used an app from a candidate.

Meanwhile, 45 percent of smartphone-wielding voters have used their phone to read comments about the campaign on social networking sites.

Of voters with a phone, 48 percent say they have a smartphone, according to the survey.

Another nugget for fact-checkers: Thirty-five percent of registered voters with a smartphone have used it to check whether something they just heard about a candidate was true, according to the survey.

Pew polled 1,005 adults in late September. The full survey is available here.

News Briefs

RSS Feed today >

First POST: Outgassing

How Beijing is throttling expressions of solidarity with the Hong Kong democracy protests; is the DCCC going overboard with its online fundraising tactics?; SumOfUs's innovative new engagement metric; and much, much more. GO

tuesday >

With Vision of Internet Magna Carta, Web We Want Campaign Aims To Go Beyond Protest Mode

On Saturday, Tim Berners-Lee reiterated his call for an Internet Magna Carta to ensure the independence and openness of the World Wide Web and protection of user privacy. His remarks were part of the opening of the Web We Want Festival at the Southbank Centre in London, which the Web We Want campaign envisioned as only the start of a year long international process underlying his call to formulate concrete visions for the open web of the future, going beyond protests and the usual advocacy groups. GO

First POST: Lifestyles

Google's CEO on "work-life balance"; how CloudFlare just doubled the size of the encrypted web; Dems like Twitter; Reps like Pinterest; and much, much more. GO

monday >

First POST: Showdown

How demonstrators in Hong Kong are using mobile tech to route around government control; will the news penetrate mainland China?; dueling spin from Dems and Reps on which party's tech efforts will matter more in November; and much, much more. GO

friday >

Pirate MEP Crowdsources Internet Policy Questions For Designated EU Commissioners

While the Pirate Party within Germany was facing internal disputes over the last week, the German Pirate Party member in the European Parliament, Julia Reda, is seeking to make the European Commission appointment process more transparent by crowdsourcing questions for the designated Commissioner for Digital Economy & Society and the designated Vice President for the Digital Single Market. GO

First POST: Dogfood

What ethical social networking might look like; can the iPhone promise more privacy?; how Obama did on transparency; and much, much more. GO

thursday >

First POST: Sucks

How the FCC can't communicate; tech is getting more political; Facebook might see a lawsuit for its mood manipulation experiment; and much, much more. GO

wednesday >

First POST: Wartime

A bizarre online marketing effort targets actress Emma Watson; why the news media needs to defend the privacy of its online readers; Chicago's playbook for civic user testing; and much, much more. GO

More