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British PM Cameron Joins Twitter

BY Antonella Napolitano | Monday, October 8 2012

British Prime Minister David Cameron joined Twitter on Saturday afternoon.

His account, @David_Cameron, gathered 50,000 followers in the first few hours, the Guardian reports. As of Monday evening, he has more than 96,000.

In his first tweet, the prime minister wrote: “I'm starting Conference with this new Twitter feed about my role as Conservative Leader. I promise there won't be 'too many tweets...'”.
Many Twitter users did not welcome his baby steps in their world, though: a stream of colorful critics to the government policies and irreverent jokes flooded towards the account in its first hours.

Though the Twitter bio states that the account is run by the British PM and the team behind his party Twitter account, it is not clear if and when Cameron is authoring any of the tweets.

“They could have followed the example of Obama (his tweets signed -bo) or Cecilia Malmström (signed /CM) to indicate when the PM himself was involved,” wrote Jon Worth, a British communications strategist, European Union affairs expert and frequent techPresident contributor.

Worth also pointed out that the prime minister and his team made a series of mistakes in their first days on Twitter. Cameron follows only 34 people, for example, all belonging to his party.
“This," Worth writes, "is despite Cameron having been welcomed to Twitter by the Prime Minister of Lebanon – no reciprocity for someone of his rank elsewhere in the world. What – if any – is the strategy for who to follow and engage with?” he noted.

Despite an early and remarkable attention to social media in his first year as leader of the Tory party, in the past, the British Prime Minister showed skepticism toward the use of Twitter. "The trouble with Twitter," said the Tory leader in 2009, "the instantness of it – too many twits might make a twat."

He apologized later for his use of the word.