Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Obama Campaign Maps Policy Impact On Local Economies

BY Sarah Lai Stirland | Friday, October 5 2012

President Obama's re-election tech team has applied the aphorism 'all politics is local' to the Web.

Earlier this week, the campaign rolled out a new online map that enables Web surfers to enter their zip codes to visualize how the president's policies have translated to their geographies.

For example, typing in the zip code for 44120 for Cleveland retrieves several green dots that illustrate where the Recovery Act created jobs, what kind of jobs, and how many. The data comes from Recovery.gov. A panel underneath the map provides numbers relating to healthcare, overall job growth between February 2010 and July 2012, energy, taxes, small business, and education.

The map seems to be another iteration of the numbers that the re-election campaign is pushing out to volunteers as talking points through its mobile canvassing app. The difference with the online version is that some of those numbers have been pinned to a map, which was apparently created by Peter Warden in San Francisco.

While voters would probably discover more relevant information about their own tax situations under the two presidential candidates' policies by plugging their personal incomes into Politify, the map's still an interesting look at how the Obama campaign is selling itself and the president's policies to voters in battleground zip codes around the country.

News Briefs

RSS Feed friday >

First POST: Upgrades

Obama tech veterans heading to Hillary 2016?; renewed calls for Obama to stop collecting Americans' phone metadata; FCC upgrades its definition of broadband service, finally; and much, much more. GO

thursday >

First POST: Blogrolling

How Canada spies on its citizens' web behavior; with uber-blogger Andrew Sullivan quitting the field, whither political blogs; how big data is helping prevent homelessness in NYC; and much, much more. GO

wednesday >

First POST: Jargon Busters

Changes in the RNC's tech team; big plans for digital democracy in the UK; how people in Cuba are making their own private Internet; and much, much more. GO

tuesday >

First POST: Stalking

How the DEA tracks millions of America motorists; will the Senate enter the 21st century?; Obama veteran Jeremy Bird's role in the upcoming Israeli election; and much, much more. GO

monday >

First POST: Video Stars

How the White House hit a home run on YouTube post-State of the Union; why the Barrett Brown sentencing casts a chill on online security research; how media producers use Crowdtangle to optimize their Facebook audiences; and much, much more. GO

More