Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Obama Campaign Maps Policy Impact On Local Economies

BY Sarah Lai Stirland | Friday, October 5 2012

President Obama's re-election tech team has applied the aphorism 'all politics is local' to the Web.

Earlier this week, the campaign rolled out a new online map that enables Web surfers to enter their zip codes to visualize how the president's policies have translated to their geographies.

For example, typing in the zip code for 44120 for Cleveland retrieves several green dots that illustrate where the Recovery Act created jobs, what kind of jobs, and how many. The data comes from Recovery.gov. A panel underneath the map provides numbers relating to healthcare, overall job growth between February 2010 and July 2012, energy, taxes, small business, and education.

The map seems to be another iteration of the numbers that the re-election campaign is pushing out to volunteers as talking points through its mobile canvassing app. The difference with the online version is that some of those numbers have been pinned to a map, which was apparently created by Peter Warden in San Francisco.

While voters would probably discover more relevant information about their own tax situations under the two presidential candidates' policies by plugging their personal incomes into Politify, the map's still an interesting look at how the Obama campaign is selling itself and the president's policies to voters in battleground zip codes around the country.

News Briefs

RSS Feed tuesday >

First POST: Waking Up

Hillary Clinton's deleted emails might not be as gone as she thinks; people making decisions about encryption know nothing about encryption; Meerkat is dead (already); finding out that Facebook filters the newsfeed is, to some like waking up in the Matrix; and much, much more. GO

monday >

First POST: Clueless

Why boycotting Indiana isn't the greatest idea; but people and companies are still doing it anyway; "Flak for Slack chaps in yak app hack flap"; and much, much more. GO

friday >

First POST: Net Effects

Ballooning digital campaign teams; early registration deadlines kept millions of people from voting in 2012; love letters to Obamacare; and much, much more. GO

thursday >

First POST: Data-Driven

Get to know Clinton's digital team even better; Ted Cruz election announcement-related fundraising offers peak into the coming data-driven campaign arms race; New York City launches online community engagement pilot program called IdeaScale; and much, much more. GO

wednesday >

First POST: Too Much Information

Will Facebook become the Walmart of News?; Hillary Clinton's digital team; how easy it is to get your hands on 4.6 million license plate scans; and much, much more. GO

More