Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

For the Campaigns, Online Debate Response is All About Mobile

BY Nick Judd | Wednesday, October 3 2012

The Obama and Romney campaigns will be trying to reach supporters through mobile devices tonight to talk about this evening's presidential debate, and for good reason.

Half of all Americans have Internet access through a tablet or a smartphone, according to data released Monday by Pew Research Center’s Project for Excellence in Journalism and The Economist Group. It doesn't matter whether someone is watching the debate on home television, at a computer or in a bar — there's a fifty-fifty chance that any debate viewer has an Internet-ready second screen.

The Romney campaign's highlight effort is a new microsite built using responsive design principles, so it resizes and scales to fit whatever device you're using to view it. The site will carry an embed of the debate feed, will push rebuttals to President Barack Obama's arguments during the debate, and will also carry material supportive of Mitt Romney's statements.

"This site will continue our campaign’s commitment to a multi-screen digital strategy and allow users the enhanced opportunity to engage with the debate from a computer, tablet, or mobile device," Romney's digital director, Zac Moffatt, wrote in an email. "We will also post research, infographics, and video from our Rapid Response Team and feature a handful of our top Twitter users aggregating their Tweets in real time."

The campaign will also be pushing out its arguments through its rapid-response Twitter account and its tumblr.

Obama for America also has a responsive site set up specifically for the debates, and will be carrying a live stream there viewable from mobile devices.

Vice President Joe Biden will appear on the livestream feed immediately following the debate, Obama campaign spokesman Adam Fetcher wrote in an email.

Campaign supporters will be watching the debates at more than 4,000 watch parties across the country, Fetcher said in the email. The Democratic National Committee has also released Romney-Ryan Revealed, another responsive site that carries Democratic talking points about the Republican ticket.

News Briefs

RSS Feed friday >

First POST: Net Effects

Ballooning digital campaign teams; early registration deadlines kept millions of people from voting in 2012; love letters to Obamacare; and much, much more. GO

thursday >

First POST: Data-Driven

Get to know Clinton's digital team even better; Ted Cruz election announcement-related fundraising offers peak into the coming data-driven campaign arms race; New York City launches online community engagement pilot program called IdeaScale; and much, much more. GO

wednesday >

First POST: Too Much Information

Will Facebook become the Walmart of News?; Hillary Clinton's digital team; how easy it is to get your hands on 4.6 million license plate scans; and much, much more. GO

tuesday >

First POST: Firsts

Political reporters use Yik Yak to pep up stories about Ted Cruz's campaign announcement; The New York Times, Buzzfeed and National Geographic may agree to let Facebook host their news on its servers; Google fiber users to soon get targeted television ads; and much, much more. GO

monday >

First POST: Cowed

TedCruz.com for president; Meerkat fever; who does Facebook work for (probably not you); Medium, "the billionaire's typewriter"; and much, much more. GO

More