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Progressive Change Campaign Committee Advertises On Google, Facebook During Warren Speech

BY Sarah Lai Stirland | Wednesday, September 5 2012

The Progressive Change Campaign Committee, a political action committee dedicated to electing progressive Democrats to Congress, launched an ad campaign online Wednesday designed to both recruit new supporters and to fundraise during Elizabeth Warren's speech at the Democratic National Convention.

A Google search for Warren's name during her speech in Charlotte yielded an ad for BoldProgressives, which told its readers that "More Democrats Should Be Like Warren," and which then invited them to "Join Us." The group also placed fundraising ads on Facebook that used ActBlue to sell T-shirts and bumper stickerswith the slogan "I'm from the Elizabeth Warren wing of the Democratic Party."

PCCC on Wednesday said it has reached its goal of raising $1 million for Warren. The group has also organized convention speech watching house parties.

Warren's campaign itself posted updates and photographs on Facebook both before and during her speech encouraging supporters to share a campaign graphic on their own pages. Warren's digital campaign is being run by Trilogy Interactive.

This post has been updated. The latest T-shirt fundraising campaign on ActBlue is for PCCC, not for Warren.