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Romney Campaign Asks Supporters To Become Bundlers Online

BY Sarah Lai Stirland | Monday, July 9 2012

Mitt Romney's campaign piggybacked on the success of its June fundraising numbers on Monday by sending out an e-mail asking supporters to start social fundraising pages on the campaign's Web site.

Romney's Digital Director Zac Moffatt sent out a note Monday saying that the campaign has just overhauled its systems and will be adding new features. The new system enables supporters to create individual fundraising campaigns and market those campaigns across their social networks.

The Romney campaign uses Piryx, a legacy version of the fundraising platform Rally to collect donations online, but it has also received fundraising consulting from Fundly, according to campaign finance disclosure records.

The Romney campaign and the Republican National Committee on Monday reported raising $106.1 million in June. Ninety-four percent of that was in donation amounts of $250 or less.