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FCC to Preview Online Database of Political TV Ads

BY Nick Judd | Friday, July 6 2012

The Federal Communications Commission is set July 17 to conduct a public demonstration of the system it has built to host its newly mandated database of political ad buys.

Beginning with television stations in the nation's 50 largest media markets, broadcasters will be required to post information about which campaigns have purchased advertising time on their television stations — which they are already obliged to store at their offices and make available to the public upon request — on a central, FCC-hosted database. On July 17, FCC officials will demonstrate the system in-house staff have built to handle this work.

The event will be streamed live online.