Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Online Ad Targeting is Going Local

BY Miranda Neubauer | Monday, June 18 2012

An outside group backing a Democratic candidate for Congress in New York is using highly targeted web ads to reach potential voters. With lots of talk about targeting at the presidential level, it's worth noting as smaller campaigns adopt the same practice.

A group affiliated with Emily's List called "Women Vote!" has so far dropped $38,000 in online advertising to support Grace Meng, a candidate for the Democratic nod to replace Rep. Gary Ackerman in New York's 6th District, City and State reported last week.

Emily's List explains:

Instead of using traditional targeting methods to place ads that might reach women voters in the 6th district, WOMEN VOTE! is targeting specific individuals via their IP addresses and cookies that are commercially available and matched back to the voter file, ensuring that Democratic women who are registered to vote in NY-06, vote somewhat frequently in primaries and are between the ages of 25 and 60 receive clear information about the opportunity to send a hard-working progressive woman to Congress.

The bureau chief at TechPresident's NY-07 outpost in Queens also saw ads for Meng, who has the backing of both the incumbent Ackerman and The New York Times. The New York Daily News has endorsed one of her opponents, Assemblyman Rory Lancman, for the Democratic nod.

News Briefs

RSS Feed tuesday >

First POST: Company

The global "Snowden effect" is huge; how many consumer-facing online services fail the user privacy test; the Dems' 2016 digital to-do list; and much, much more. GO

monday >

First POST: Mood Slime

The Sony email leak reveals the MPAA's campaign against Google; how Uber is lobbying in local markets; mapping the #MillionsMarchNYC; and much, much more. GO

friday >

First POST: Cloudy

What the Internet is not; new analysis of public opinion on net neutrality; how cloud backup apparently foiled a police coverup; and much, much more. GO

thursday >

First POST: Records

Is the future of citizen journalism vigilantism?; one tech mogul's vocal support for CIA torture; a cri de couer from the founder of the Pirate Bay; and much, much more. GO

Web Index Sees Impact of Net Neutrality, Surveillance and Copyright Laws

Denmark, Finland, Norway, the United Kingdom and Sweden have come out on top of the Web Index, a ranking of the Web Foundation measuring the economic, social and political benefit that countries gain from the web. The United States is at number six. For the authors of the report accompanying the index, the results reflect how inequality has an impact on access to the web. "Nordic policy-makers have been quick to adopt and promote the free Internet - and open access to information - as a 21st century public good," the report states. " Others, as this year's findings show, need to move fast to catch up." The report attributes the Scandinavian countries' advantage to the countries' broader efforts to invest in public goods and establish a welfare and acting against " excess concentrations of wealth and power." With the lower inequality in those countries than in others, "the skills, means and freedoms to benefit from new technologies are widespread, which helps to explain why Scandinavian countries score highly on the political, social and economic impact of the Web GO

More