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From "Texts With Hillary" To a Face-to-Face Meeting

BY Nick Judd | Tuesday, April 10 2012

The creators of Texts from Hillary meet the Secretary of State.

Talk about starting something online and moving it offline: The makers of the Texts from Hillary tumblr met with, and collected an autographed "TfH" submission from, Secretary of State Hillary Clinton.

Online communications consultants Adam Smith and Stacy Lambe based their work on October 2011 photos of Clinton, in sunglasses and with BlackBerry on a flight between Malta and Tripoli. By adding the right captions, they turned Clinton into a character best put in Internet terms as Good Guy Greg's stern older cousin: Making fun of Republican House Speaker John Boehner, chiding a supine President Barack Obama, unimpressed by Mark Zuckerberg's billion-dollar acquisition of Instagram, and laughing with Rachel Maddow about running the world.

It seems "Hillz" liked the schtick.

"Adam," she wrote on a print of a submission that features both Lambe and Smith, "thanks for the many lolz."

The pair met with the Secretary of State today, Smith said in a phone call.

"Someone on her staff emailed us yesterday and said that she had seen the site, she liked it and wanted us to come by and say hello for a few minutes," Smith told me. "I first then Googled his name to make sure this wasn't a fake email."

Smith said that while she was "warm" — a contrast to the always-telling-people-what-to-do persona they've given her on the site — they didn't speak long.

"She had another meeting to go to," he said. "I mean, she is the Secretary of State."