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The Data Superiority Wars Take a Semantic Turn

BY Nick Judd | Friday, April 6 2012

Well known to many is "microtargeting," the practice of gathering data on individual supporters from across a variety of sources, profiling those supporters to identify the right cohort to reach with a given message, and then reaching out — perhaps in selectively placed online ads.

The New York Times' Nick Confessore writes that the successor to Voter Vault, the Republican National Committee's current voter database, will instead "nano-target," whatever that means — Confessore writes only "collecting far more detailed demographic and consumer data on Republican voters than the earlier version" — to the derision of some on the left.

If the phrase sounds familiar, that's because Democratic online ad man Josh Koster used it in 2009 to describe Google Ad targeting of niche groups on behalf of Sen. Al Franken's Senate campaign.

News Briefs

RSS Feed today >

First POST: Blogrolling

How Canada spies on its citizens' web behavior; with uber-blogger Andrew Sullivan quitting the field, whither political blogs; how big data is helping prevent homelessness in NYC; and much, much more. GO

wednesday >

First POST: Jargon Busters

Changes in the RNC's tech team; big plans for digital democracy in the UK; how people in Cuba are making their own private Internet; and much, much more. GO

tuesday >

First POST: Stalking

How the DEA tracks millions of America motorists; will the Senate enter the 21st century?; Obama veteran Jeremy Bird's role in the upcoming Israeli election; and much, much more. GO

monday >

First POST: Video Stars

How the White House hit a home run on YouTube post-State of the Union; why the Barrett Brown sentencing casts a chill on online security research; how media producers use Crowdtangle to optimize their Facebook audiences; and much, much more. GO

friday >

First POST: Moneyballed

The Gates Foundation's new "global citizens" email database, and why it's a terrible idea; why young people like the NSA more than older people; using open data about NYC taxi drivers to ID Muslims; and much, much more. GO

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