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The Data Superiority Wars Take a Semantic Turn

BY Nick Judd | Friday, April 6 2012

Well known to many is "microtargeting," the practice of gathering data on individual supporters from across a variety of sources, profiling those supporters to identify the right cohort to reach with a given message, and then reaching out — perhaps in selectively placed online ads.

The New York Times' Nick Confessore writes that the successor to Voter Vault, the Republican National Committee's current voter database, will instead "nano-target," whatever that means — Confessore writes only "collecting far more detailed demographic and consumer data on Republican voters than the earlier version" — to the derision of some on the left.

If the phrase sounds familiar, that's because Democratic online ad man Josh Koster used it in 2009 to describe Google Ad targeting of niche groups on behalf of Sen. Al Franken's Senate campaign.

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Beyond @Congressedits, Capitol Hill Looks for Entry to Wikipedia

As he recently told techPresident, the creator of Congressedits did not aim to make Members of Congress look bad, but said he hoped that they would recognize the importance of Wikipedia as a public space and engage more with its community. "If staffers and politicians identified as Wikipedians, that would be super. You could imagine politicians' home pages with a list of their recent edits, that they would be proud of the things that they are doing." On Capitol Hill, there is in fact interest in making that vision a reality, starting off with an initial conversation that could create a framework for more Wikipedians in Congress. GO

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In the Philippines, Citizens Go Undercover With Bantay to Monitor Public Offices

The Philippines, a country of almost 100 million, is considered among the most corrupt country in Southeast Asia, despite a boost in Transparency International's Corruption Perception Index in the past few years (from 134th in 2010 to 94th in 2013 out of 175.) Corruption involves all levels of government, but benefits also from a mindset of tolerance, says Happy Feraren, the co-founder of Bantay.ph, an anti-corruption educational initiative that teaches citizens how to monitor the quality of government services, sometimes by going undercover. GO

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