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Tumblr Gets a Director of Outreach for Causes and Politics

BY Jack Harris | Tuesday, April 3 2012

Liba Rubenstein recently became Tumblr's new director of outreach for causes and politics after spending the last several years at News Corp, most recently as director of their Global Energy Initiative.

Rubenstein was previously MySpace’s public affairs coordinator, and managed MySpace’s causes and politics channels, before taking on her role in corporate social responsibility at News Corp.

“Tumblr is growing like crazy and there is a big effort to nurture all the constituencies, including causes and politics,” Rubenstein told techPresident.

“The world of mainstream media, politics, and entertainment are all aligned and focused on the same things now,” Rubenstein said.

“Tumblr is a platform for creators, thinkers and writers,” Rubenstein said. “A huge amount of content goes through Tumblr, and a key goal during 2012 is to find the right way to facilitate and package content around elections and governance.”

Tumblr has become a frequently used platform in politics — both for parody and by campaigns themselves.

In addition to managing causes and politics for Tumblr, Rubenstein is also involved with the company’s editorial team and in establishing a West Coast presence.

This post has been updated.