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White House Videographer Joins Revolution Messaging

BY Sarah Lai Stirland | Tuesday, March 27 2012

President Obama turns the camera on Arun Chaudhary Photo: Courtesy Arun Chaudhary

Arun Chaudhary, the White House's first videographer, has joined mobile-messaging firm Revolution Messaging as its senior vice president of communications. Chaudhary will help the firm's clients with their video messaging strategies across platforms.

While Revolution Messaging made the announcement Tuesday, Chaudhary left his job at the White House last August. He's currently also working on a book about his experience at the White House. Titled "First Cameraman: The Improbable Story of How a Disheveled Film Professor Became the First Official White House Videographer," is due out at the end of the summer.

Chaudhary shadowed President Obama almost everywhere he went in order to create weekly footage called 'West Wing Week," a weekly video run-down that was posted on YouTube on Fridays.

He started his job of documenting Obama during the 2008 campaign as the campaign's new media road director.

“Chaudhary’s enthusiasm, skill and humor will be a tremendous asset to not only our clients, but also to the next generation of strategists who want to learn how to creatively organize for social change,” said Scott Goodstein, founder and CEO of Revolution Messaging in a statement. Goodstein himself worked on mobile messaging for Obama's 2008 campaign and is widely seen as an innovator in the mobile messaging space. “We are incredibly excited to have Chaudhary joining our team and even more excited to see the videos he produces for this election cycle.

Chaudhary, 36, was a member of New York University's graduate film department before he joined Obama's campaign. In a November 11, 2010, New York Times profile of Chaudhary and his work as a documentarian/shaper of messages at the White House, Obama called the videographer "a really cool guy," who needed to be periodically reminded to get a haircut.