Using Voter Data, Evangelical Group's Casting a Net for Christian Voters
BY Nick Judd | Tuesday, February 28 2012
NPR's All Things Considered's got an interesting story up today about United in Purpose, a data-mining operation looking to identify evangelical Christians who aren't registered to vote and turn them out at the polls. The group, United in Purpose, also promotes an online platform where anyone can sign up to knock on doors and make phone calls to likely Christians, encouraging them to vote:
The company persuaded wealthy Silicon Valley conservatives to help fund the creation of a database of as many adults in the U.S. as they can find. So far, UIP has added 180 million.
The company buys lists to build a profile of each citizen, and then assigns points for certain characteristics. You get points if you're on an anti-abortion list or a traditional marriage list. You get a point if you regularly attend church or home-school your kids. You get points if you like NASCAR or fishing.
"If [your score] totaled over 600 points, then we realized you were very serious about your faith," Dallas says. "Then we run that person against the voter registration database. ... If they were not registered, that became one of the key people we were going to target to go after."
Voter data, Barbara Bradley Hagerty reports, varies in integrity state to state; she goes out door-knocking with a volunteer in Florida who finds himself trying to recruit people who are already registered to vote. And not everyone responds well to a stranger at the door; she reports bearing witness as another volunteer in Ohio can't find anyone willing to take a voter registration form.