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Thursday 2/23 PDPlus Call: How Grassroots Conservatives Are Tapping the Power of Open Networks

BY Micah L. Sifry | Tuesday, February 21 2012

Conservatives are using online social media in innovative new ways, catching up to or surpassing their counterparts on the other side of the aisle. This Thursday on the Personal Democracy Plus call, I'm looking forward to talking with Martin Avila, whose firm Terra Eclipse worked on Ron Paul's 2008 website, and more recently has partnered with Freedom Works to launch Freedom Connector, a social network that has grown to more than 160,000 active members in just one year.

Avila looks at Washington politics from about as far from the Beltway as you can get, working from his base in Santa Cruz, California. He's a critic of campaigns that use the internet as more top-down vehicle for pushing their message at other people, or for just raising money, and his work is demonstrating that the same network-centric strategies that are prevalent on the left can also deliver dividends on the right.

On this call, we'll get his thoughts on which campaigns "get it" and what kinds of tactics are getting traction and why. RSVP here.

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