Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Barack Obama's "Story of Us," Told Through a Computer Screen

BY Nick Judd | Friday, February 10 2012

To commemorate the fifth anniversary of the day Barack Obama announced his candidacy for presidency of the United States, his campaign has released this video, which has some stylistic similarities to Google's unfailingly optimistic ad spots in the same way many videos in this election season so far have resembled action movie trailers:

The Obama ad, put together in-house, does many of the same things the latest series of Google ads does: It tells its story through screenshots of YouTube videos playing, emails being read and links clicked. (The Obama spot ads tumblrs reblogged to that list.)

At one point, an offscreen, uncaptioned voice — gang, help me out, who is that? — says, "He's the first candidate we've ever seen who had an organization that brought together the Internet and community organizing."

Compare that ad to Google Chrome's "Dear Sophie" spot, which first ran back in May and set the tone for several ads since:

News Briefs

RSS Feed wednesday >

First POST: Reminders

Why the RNC hasn't managed to reboot how Republican campaigns use voter data; new ways of using phone banking to get out the vote; how the UK's digital director is still ahead of the e-govt curve; and much, much more. GO

tuesday >

First POST: Patient Zero

Monica Lewinsky emerges with a mission to fight cyber-bullying; Marc Andreessen explains his political philosophy; tech donors to MayDay PAC get pushback from Congressional incumbents; and much, much more. GO

monday >

First POST: Front Pagers

How Facebook's trending topics feed is wrecking political news; debating the FBI's need for an encrypted phone "backdoor"; democratizing crisis data; and much, much more. GO

friday >

First POST: Tracking

Questions about whether Whisper is secretly tracking its users' secrets; the FBI's continued push against the new wave of encrypted phones; community service, high-tech-mogul-style; and much, much more. GO

thursday >

First POST: Hosts

Airbnb in hot water in NYC; Knight Prototype Fund backs some civic tech projects; pondering Google's position on net neutrality; and much, much more. GO

More