Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Barack Obama's "Story of Us," Told Through a Computer Screen

BY Nick Judd | Friday, February 10 2012

To commemorate the fifth anniversary of the day Barack Obama announced his candidacy for presidency of the United States, his campaign has released this video, which has some stylistic similarities to Google's unfailingly optimistic ad spots in the same way many videos in this election season so far have resembled action movie trailers:

The Obama ad, put together in-house, does many of the same things the latest series of Google ads does: It tells its story through screenshots of YouTube videos playing, emails being read and links clicked. (The Obama spot ads tumblrs reblogged to that list.)

At one point, an offscreen, uncaptioned voice — gang, help me out, who is that? — says, "He's the first candidate we've ever seen who had an organization that brought together the Internet and community organizing."

Compare that ad to Google Chrome's "Dear Sophie" spot, which first ran back in May and set the tone for several ads since:

News Briefs

RSS Feed monday >

First POST: Video Stars

How the White House hit a home run on YouTube post-State of the Union; why the Barrett Brown sentencing casts a chill on online security research; how media producers use Crowdtangle to optimize their Facebook audiences; and much, much more. GO

friday >

First POST: Moneyballed

The Gates Foundation's new "global citizens" email database, and why it's a terrible idea; why young people like the NSA more than older people; using open data about NYC taxi drivers to ID Muslims; and much, much more. GO

thursday >

First POST: Monkeying

Net neutrality proponents call foul on the GOP's plans; StandUnited.com seeks to be the right's Change.org; tons of civic tech news from mySociety, Chicago and Civic Hall in NYC; and much, much more. GO

wednesday >

First POST: Punch List

Obama's State of the Union and the Internet; how HealthCare.gov shares personal data with third-parties; Facebook says it will give users tools to tag false or hoax content in their News Feeds; and much, much more. GO

tuesday >

First POST: Goggles

More on the shifting net neutrality debate; how Ready for Hillary plans to share its digital assets; the family roots of Civic Hall; and much, much more. GO

More