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Buddy Roemer's Online Gamble

BY Nick Judd and Raphael Majma | Thursday, January 5 2012

Little-known Republican presidential candidate Buddy Roemer is banking on a digital presence to stay relevant. He's using most of his budget on digital ads, and asks Twitter users to "donate" their accounts to his campaign. Mashable quotes 140elect's Zach Green — the good folks at 140elect are working for Roemer now — as saying that 121 people donated their accounts, reaching 62,664 followers.

To gear up for the upcoming primary, the Roemer team has bought a week's worth of Facebook ads in New Hampshire, Mashable reports.

Roemer is best understood as a long-shot candidate — campaigning on a promise to do more to get money out of politics — who is also courting the attention of Americans Elect, a well-funded third party that could put him on the ballot in a significant number of states. (It's currently on the ballot in about a dozen and probably has enough funding to make it on the ballot in all 50.)