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Spotting Obama's Alpha Geeks

BY Nick Judd | Monday, December 12 2011

In a brief for GQ, Reid Cherlin — once a White House spokesman — spots the programmers working on President Barack Obama's re-election effort. From his former boss' campaign headquarters, here's Cherlin:

If you look past the start-up style ping-pong table with the stenciled 2012 logo and tune out the chirpy greetings of volunteers answering phones, you'll notice the team in the darkened southeast corner, the guys with the earlobe plugs and scraggly beards bent over MacBooks. New talent from Silicon Valley, these are the software engineers who are building proprietary data-collection, communications, and reporting systems that could drastically increase the campaign's ability to target swing-voters.