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PdF Network Call: How Smart Campaigns Use Social Media

BY Andel Koester | Monday, November 29 2010

Stay informed of emerging trends and hear analysis from industry experts at the PdF Network, our bi-weekly series of conference calls. There are 4 ways to join this week’s call: log in to your PdF account (if you're a PdF Network member), join the PdF Network for a full year's worth of calls ($60), register for a one-time pass ($10), or register for a fall season pass ($20) today!

Check out our upcoming PdF Network calls!

Dec. 2 | Overcoming Apathy through Participation: How Smart Campaigns Use Social Media | Ethan Zuckerman, Senior Researcher at the Berkman Center for Internet and Society at Havard University Register: One-time pass or fall season pass

Dec. 16 | Culture Change: How DC's Office of the Chief Technology Officer is Driving Internal Change | Bryan Sivak, Chief Technology Officer (CTO) for the District of Columbia Register: One-time pass or fall season pass

About this week’s PdF Network call:

Social media is a great tool to raise awareness -- but to drive real social change?

Not necessarily.

Debate over the role of technology in affecting positive social change seems to have hit a peak in recent months. Writers ranging from Malcolm Gladwell to Evgeny Morozov have made waves with their critiques of "Twitter revolutions" and internet utopianism.

Throughout these debates, Ethan Zuckerman has kept a sharp focus on what does (and doesn't) work when social media is used by political activists.

Bridging the gap between awareness, action and change requires a deeper, more targeted level of engagement. And there are some organizations that are doing it well -- using social media to better position their campaigns to put pressure on the right people at the right time.

Join the PdF Network this week on Thursday, December 2 as Ethan Zuckerman, Senior Researcher at the Berkman Center for Internet and Society at Havard University, discusses some of the smartest strategies for generating real change through social media.

Thursday, Dec. 2 at the PdF Network

Overcoming Apathy through Participation: How Smart Campaigns Use Social Media

1-2 p.m. EST

Join the PdF Network!

Missed a call? Listen to a podcast of any one of our previous calls and learn about how to Google for votes, fundraising and organizing through Twitter, evaluating returns on investment in social media, how to pitch (and not pitch) a political blogger, building a social network, longtail nanotargeting, and more.

News Briefs

RSS Feed yesterday >

This Isn't What Political Air Time Usually Means

MoveOn.org is asking supporters for $150,000 in donations to fly a plane above high-dollar fundraisers for Mitt Romney with "a message that reminds voters how he represents his corporate and 1% donors." MoveOn previously hired a plane to fly over Romney's Liberty University graduation speech with the message "GOP = HIGHER SCHOOL DEBT." GO

There's a New $200 Million Fund for Super-High-Speed Broadband Projects

An initiative to build and test gigabit-speed broadband networks is set to fund up to six next-generation Internet access projects across the country, fueled by a new $200 million broadband development funding program, Gigabit Squared and Gig.U announced this morning. GO

New Rice University Paper Chronicles Impact of the Internet On U.S. Foreign Policy

We all know that the Internet has transformed the way that the United States conducts diplomacy, and the way that it views national security, but where should we look to find evidence of this? This is the wide-ranging subject matter of a new paper published on Tuesday by Rice University's Baker Institute for Public Policy. The paper provides a round-up of some of the major turns of events between 2005 and 2011 in the realms of Internet governance, the development of online public diplomacy at the State Department, the evolution of the Internet-fueled Arab Spring, and the establishment of the shadowy U.S. Cyber Command in Fort Meade, Maryland, among other things. GO

Messin' with Lamar Smith, Revisited

Remember that grassroots fundraising campaign to put a "Don't Mess with the Internet" billboard in the home district of Rep. Lamar Smith, Republican of Texas and sponsor of the controversial Stop Online Piracy Act? All of the money required came in, and Fight for the Future, the advocacy group opposing more stringent copyright protections online, writes that the billboard went up. GO

Republican National Convention Organizers Sever Ties With Becki Donatelli's Campaign Solutions

After eight years producing online content for the Republican National Convention, GOP web consultant Becki Donatelli's Campaign Solutions is off of the project. "Campaign Solutions was retained to help develop our convention website and digital strategy, but they are no longer involved in convention planning," James Davis, the convention's communications director, told techPresident Tuesday. It's unclear what precipitated the of the relationship between the convention organizers and Campaign Solutions, which has been producing the online component of the event since 2004. But Donatelli's name surfaced in a controversial anti-Obama ad pitch sent to a Super PAC backed by TD Ameritrade founder Joe Ricketts, which appeared in its entirety in the Times last week. Ricketts has since disavowed the proposal and Donatelli has denied any involvement. GO

PD+ This Thurs 1pm: Thriving Online With Howard Rheingold

I'm really looking forward to talking with author Howard Rheingold this Thursday on the next PD+ teleconference. His new book, Net Smart, is a concise and thoughtful guide to understanding and making the most of the hyper-networked, always-on, firehose of information and distraction that is the contemporary experience of anyone who uses ... GO

City of Joplin, Mo. Launches New Online Center Ahead of Tornado's Anniversary

The city of Joplin, Missouri launched its new web site over the week-end ahead of the May 22 anniversary of the massive tornado that devastated the city and killed 161 people. The new site enables Joplin citizens to sign up for emergency alerts via text message, e-mail and RSS. In addition to those alerts, individuals can also sign up for ... GO

In Virginia, City Council Debates to Include Questions Posed Online

The Alexandria Democratic Party in Alexandria, Virginia has partnered with online civic engagement platform ACTion Alexandria to include questions solicited in an online forum in the final Democratic primary debate for a City Council election there on June 4, ahead of the June 12 election, according to a statement released by the group. ACTion Alexandria hopes to work with both parties during the general election.

Participants in the project can add questions to the forum, or vote on questions that have already been posed, although each user is only given three votes to distribute. Users are also encouraged to use their real names. Questions submitted so far hit on topics ranging from broadband access to a ban on food trucks in the city.

GO

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