PdF Network Call: How Smart Campaigns Use Social Media
BY Andel Koester | Monday, November 29 2010
Stay informed of emerging trends and hear analysis from industry experts at the PdF Network, our bi-weekly series of conference calls. There are 4 ways to join this week’s call: log in to your PdF account (if you're a PdF Network member), join the PdF Network for a full year's worth of calls ($60), register for a one-time pass ($10), or register for a fall season pass ($20) today!
Check out our upcoming PdF Network calls!
Dec. 2 | Overcoming Apathy through Participation: How Smart Campaigns Use Social Media | Ethan Zuckerman, Senior Researcher at the Berkman Center for Internet and Society at Havard University Register: One-time pass or fall season pass
Dec. 16 | Culture Change: How DC's Office of the Chief Technology Officer is Driving Internal Change | Bryan Sivak, Chief Technology Officer (CTO) for the District of Columbia Register: One-time pass or fall season pass
About this week’s PdF Network call:
Social media is a great tool to raise awareness -- but to drive real social change?
Not necessarily.
Debate over the role of technology in affecting positive social change seems to have hit a peak in recent months. Writers ranging from Malcolm Gladwell to Evgeny Morozov have made waves with their critiques of "Twitter revolutions" and internet utopianism.
Throughout these debates, Ethan Zuckerman has kept a sharp focus on what does (and doesn't) work when social media is used by political activists.
Bridging the gap between awareness, action and change requires a deeper, more targeted level of engagement. And there are some organizations that are doing it well -- using social media to better position their campaigns to put pressure on the right people at the right time.
Join the PdF Network this week on Thursday, December 2 as Ethan Zuckerman, Senior Researcher at the Berkman Center for Internet and Society at Havard University, discusses some of the smartest strategies for generating real change through social media.
Thursday, Dec. 2 at the PdF Network
Overcoming Apathy through Participation: How Smart Campaigns Use Social Media
1-2 p.m. EST
Missed a call? Listen to a podcast of any one of our previous calls and learn about how to Google for votes, fundraising and organizing through Twitter, evaluating returns on investment in social media, how to pitch (and not pitch) a political blogger, building a social network, longtail nanotargeting, and more.

