The New and Not-So-New In Obama's "Dashboard"
BY Sarah Lai Stirland | Wednesday, May 23 2012
President Obama's re-election campaign unveiled its campaign "dashboard," Wednesday with a renewed focus on metrics and team-building that the campaign clearly hopes will enable it to better manage its massive base of volunteers and field organizers in what is expected to be a closely-contested presidential election.
The Obama team's 2012 social network retains many of the features of the my.barackobama.com network from 2008, but also includes new ones resulting from the experiences of that initial breakthrough campaign. The most noticeable changes: A sharper focus on individuals, their team units and their performance, the addition of the "Numbers," section, an activity stream that looks a bit like Facebook's activity stream, and a lack of a fundraising component.
Read MoreFrom the Tea Party to Progressives, Outside Groups Look Online to Train New Candidates
BY Miranda Neubauer | Friday, April 20 2012
As city and state legislatures become battlegrounds where the political right and left do combat over education reform, labor organizing and social issues, outside groups from both sides are looking online for recruits to fill their ranks of local elected officials.
Read MoreIf Trick-or-Treat Was Like Get Out the Vote
BY Nick Judd | Monday, October 31 2011
NGP VAN's Mike Sager breaks down a grassroots approach to maximizing tonight's candy yield: Cut a good list. Accurate targeting is just as important in candy-collection as in canvassing. I start with households with more ... Read More
Adventures in Email
BY Nick Judd | Thursday, March 31 2011
The New Organizing Institute has just released a set of research results from years of experiments in optimizing email open rates: Over the last two years, we’ve partnered with a half-dozen progressive advocacy groups ... Read More
Historic Achievements in U.S. Polling Place Plotting
BY Nancy Scola | Monday, October 25 2010
Photo credit: Heather Katsoulis Read More
Got Organizers?
BY Zack Exley | Tuesday, June 26 2007
If you're hiring for a campaign, or any campaigning organization, please check out the incoming class of the New Organizing Institute's 2nd annual week-long intensive campaign training. Read More