The Obama Disconnect: What Happens When Myth Meets Reality

As 2009 comes to a close, and with it, the first year of the Obama administration, one big question seems to be hanging over the man who said he had "The Audacity to Hope," and promised his supporters "Change We Can Believe In." That question can be summed up with two simple pictures.

How did this...

produce this?

Daily Digest: McCain Does Burning Man

McCain does Burning Man -- not; more info on political Twitter spam; the DCCC announces convention credentials for state bloggers; Congresspeople in Second Life; cheesy Hillary video creator runs for Clinton convention delegate; and Clinton as Rocky? Really?

WhiteHouse.gov Goes Drupal [Updated]

WhiteHouse.gov has gone Drupal. After months of planning, says an Obama Administration source, the White House has ditched the proprietary content management system that had been in place since the days of the Bush Administration in favor of the latest version of the open-source Drupal software, as the AP alluded to in its reporting several minutes ago.

The great Drupal switch came about after the Obama new media team, with a few months of executive branch service (and tweaking of WhiteHouse.gov) under their belts, decided they needed a more malleable development environment for the White House web presence. They wanted to be able to more quickly, easily, and gracefully build out their vision of interactive government...

New York Congressional Campaign Used Rare Google Ad Tactic

(Reposted from Click Z)

Yesterday's closely-watched special congressional election in New York's 20th District prompted the use of a rarely-employed online ad tactic some liken to carpet bombing. Call it the "Google Surge" or the "Google Network Blast," the ad tactic has piqued the interest of old-school political media consultants typically reluctant to consider using Internet ads for anything other than fundraising or building supporter lists.

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Learning from Obama: Lessons for Online Communicators in 2009 and Beyond

Part One of a six-part series, cross-posted on e.politics

Without the internet, Barack Obama would still be the junior senator from Illinois. Instead, his two-year campaign for the White House relied on electronic communications to an unprecedented extent for its core functions: organizing volunteers and staff, finding new supporters and putting them to work, turning out voters on election day and (of course) raising staggering amounts of money -- all contributing to a crucial edge in the primary and general elections.

Why the White House's Embrace of Drupal Matters

drupal.jpg (JPEG Image, 349x400 pixels)Drupal developers are abuzz with the realization that the White House's new Recovery.gov site was built using the free and open-source content management platform Drupal. Pre-Recovery.gov, the perhaps highest-profile use of Drupal had been the Onion website. But that's not the only reason that Drupal fans are excited. I asked two CMS expert friends to help me understand the situation, and here are a few of the reasons they gave for why the White House's embrace of Drupal is momentous...

Blue State Digital Takes Over the World

The fact that the campaign web team wasn't relegated to some back office but was instead placed at the center of the action on Howard Dean's 2004 campaign -- the campaign that spawned Blue State Digital and a handful of other web firms -- was consider a considerable mark of respect, a sign of how far things had come. With the Obama '08 campaign under the company's belt, the 110 men and women who make up Blue State Digital (BSD) are, today, being offered more than a decent office seats. BSD's reach extends beyond American politics to advocacy, policy, and cultural campaigns here and abroad.

Here's a look at some of the ways the firm that helped power Barack Obama to the White House is selling what it has learned since those Dean days. Through it all run the same simple but powerful threads. Tell stories. Make design a priority. Focus on people. Use video whenever possible. Build community. Treat your email list with great respect. And, in doing so, help to turn visions of how the world should be into how it is. Blue State Digital is busily working to figure out how well what has done to American politics translates in other realms and around the world...

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How (Governor-Elect) Bob McDonnell Went Mobile

Virginia's new governor-elect, Republican Bob McDonnell, ran an online campaign that caught the eyes of many who pay attention to this sort of thing. McDonnell went what you might call the snout-to-tail route, building up a gorgeously branded online presence which, as Colin Delany highlights here, consisted of a website full of tools and resources, a custom Ning network transformed into the McDonnell action community, and more. McDonnell also swamped the competition, Democrat Creigh Deeds, when it comes to online spending. The Richmond Times-Dispatch reports that McDonnell outspent Deeds online at a rate of 5-to-1 through October 21st (via Blue Virginia and Shaun Dakin), in a race that seemed to serve as an experiment in whether the Obama campaign's online innovations could be co-opted by Republicans and applied to a statewide race.

And one area where McDonnell had what seems like a particularly good run is worth taking a closer look at: mobile.

You heard here and there during the race that McDonnell was running a strong and creative mobile campaign. This morning, TechRepublican's Meghann Olshefski heaped praise on how McDonnell was able to use mobile messaging to really pester supporters to turn out and vote yesterday. So we caught up with Chris Taylor of Tusk Mobile, which directed McDonnell's online efforts. He highlighted for us some of what made McDonnell's mobile push tick, and gave insight into just how mobile can provide a boost to a campaign...

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Marshall Ganz on the Future of the Obama Movement

Monday I was up at Harvard to give a talk to Nicco Mele's class at the Institute of Politics on "The Making of the President 2.0: How the Internet is Changing the Political Game." (The powerpoint is here.) While I was there, I was fortunate to get an hour with Marshall Ganz, who teaches public policy at the Kennedy School and is attached to the Hauser Center on Nonprofit Organizations. Ganz is a giant in the field of community organizing, with seminal experience going back to the civil rights movement and working with Cesar Chavez's United Farm Workers. More important for the present moment, Ganz was the architect of Barack Obama's grassroots organizing juggernaut. He played a central role in the "Camp Obama" training sessions--three-day intensive workshops attended by something like 23,000 local organizers--and his teachings on the theory and practice of community organizing were widely influential on the campaign's local efforts.

The full interview is about 45 minutes long, and it's going to take me a little while to get it all up on the web. We covered a lot of ground, ranging from the role of the internet in supporting the campaign's organizing program to the debate over whether online community networks are a form of community organizing. I've excerpted a chunk from the middle here, because it's on the topic that everyone is thinking about: What next for the Obama movement?

Ganz makes three really important points: The first is that we've never had a president enter office with an organizing social movement attached to him, and there's no precedent for thinking about how the participants in that movement have a voice in his presidency. The second is that this movement isn't going away, and the critical question isn't "who's going to get the list" but how will this movement govern itself. The third, which is somewhat of an open secret, is that there is a group of organizers meeting in Chicago right now trying to figure this out, and Ganz believes that their deliberations should be more open. "I think it's important to create the public space for this kind of discussion," he told me. So, with that purpose in mind, here's the interview and a rough transcript below.

The F.B.I. is Following You (on Twitter) and Responding

Sometime yesterday afternoon, a woman named Liz Thompson posted this tweet: "Roh-oh, looking at an email in my spam folder from Federal Bureau of Investigations saying, "Message from FBI." Dare I delete?" Guess who responded?