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In India, Voice Messaging Mobilizes More Effectively Than SMS

BY Jessica McKenzie | Wednesday, December 11 2013

Drought-dry dirt. (Flickr/Mundoo)

In the midst of the terrible drought that struck the Indian state Maharashtra in March 2012, a political scandal broke and revealed a top minister was helping divert water from farmers to power plants. Greenpeace India launched an awareness building campaign on May 22 by unfurling a 250 foot banner that read “Water For Farmers / Not Power Plants” over a dam. Although an online petition garnered support from urbanites, Greenpeace India needed to reach people in rural areas, the ones hurt most by the drought. The Digital Mobilisation Lab at Greenpeace (MobLab) blog took a critical look at what worked and what didn't, and interactive voice response comes out a winner.

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First POST: Contained Fury

BY Micah L. Sifry | Wednesday, October 30 2013

Members of the House Intelligence Committee disagree about whether the NSA has kept them fully informed; Sen. Rand Paul a serial plagiarizer?; An antidote to technolibertarianism; and much, much more. Read More