BY Nick Judd | Tuesday, October 9 2012
To reach registered voters on their mobile phones this year, campaigns stand a better chance by recruiting supporters to talk to their peers on social networks, according to new survey data.
While 88 percent of registered voters own some sort of cell phone, according to a survey released today by the Pew Internet & American Life Project, just five percent have signed up to receive text messages from a campaign or related group, and only eight percent have used an app from a candidate.
Meanwhile, 45 percent of smartphone-wielding voters have used their phone to read comments about the campaign on social networking sites.Read More
BY Sarah Lai Stirland | Wednesday, September 26 2012
Exclusively for Personal Democracy Plus subscribers: Last January, Alysha Bologno, a digital engagement associate at the teen social change nonprofit DoSomething.org got a new assignment: Create a new campaign around the issue of teen pregnancy.
The solution turned out to be an interactive text-messaging campaign. Participants received texts timed to the rhythms of life as a teen parent.
"What about putting a baby in someone’s phone, and waking them up at 6.30 and [contacting them] at other annoying moments throughout the day?" she said, recounting the concept (conception?) phase of the project. "It’s like a Tamagotchi."Read More
BY Nick Judd | Tuesday, November 29 2011
Over at Politico, Emily Schultheis digs in to how targeted political advertising might show up on your phone more often next year. Between anecdotes about mobile ads in the field, like one from Rep. Michele Bachmann's ... Read More
BY Nick Judd | Wednesday, October 5 2011
Today, hundreds, possibly thousands, of people will converge in the lower Manhattan for a march on the financial capital of the world, urging dramatic changes — for now, any changes — to the status quo. And ... Read More
BY Nick Judd | Monday, August 22 2011
The U.K.'s Channel 4 News reports that in Tripoli, subscribers of the (formerly?) state-run Libyan telecommunications service recieved an unusual text message early Monday morning: If technology helped to co-ordinate the ... Read More
BY Nick Judd | Monday, August 15 2011
Photo: Cheon Fong Liew / Flickr Here are three reasons why mobile phones could be a crucial battlefield for the 2012 election, courtesy of a Pew Internet & American Life Project study released this morning: ... Read More
BY Nick Judd | Friday, April 8 2011
Reform Immigration for America, an advocacy group that supports a path to citizenship for undocumented immigrants, says in a new report* that 39 percent of people on its list of mobile phone users who signed up for their ... Read More
BY Nick Judd | Thursday, December 23 2010
As much as 26 percent of the adult American population may have engaged with the midterm elections using their mobile phone, according to a study released today by the Pew Internet & American Life Project. Online ... Read More