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Hardly Anyone Using Campaign Apps, Survey Says

BY Nick Judd | Tuesday, October 9 2012

To reach registered voters on their mobile phones this year, campaigns stand a better chance by recruiting supporters to talk to their peers on social networks, according to new survey data.

While 88 percent of registered voters own some sort of cell phone, according to a survey released today by the Pew Internet & American Life Project, just five percent have signed up to receive text messages from a campaign or related group, and only eight percent have used an app from a candidate.

Meanwhile, 45 percent of smartphone-wielding voters have used their phone to read comments about the campaign on social networking sites.

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Hey, Baby: DoSomething.org's Text-Powered Teen Pregnancy Campaign

BY Sarah Lai Stirland | Wednesday, September 26 2012

Exclusively for Personal Democracy Plus subscribers: Last January, Alysha Bologno, a digital engagement associate at the teen social change nonprofit DoSomething.org got a new assignment: Create a new campaign around the issue of teen pregnancy.

The solution turned out to be an interactive text-messaging campaign. Participants received texts timed to the rhythms of life as a teen parent.

"What about putting a baby in someone’s phone, and waking them up at 6.30 and [contacting them] at other annoying moments throughout the day?" she said, recounting the concept (conception?) phase of the project. "It’s like a Tamagotchi."

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Mobile Political Ads Could Be Coming To You, Wherever You Are

BY Nick Judd | Tuesday, November 29 2011

Over at Politico, Emily Schultheis digs in to how targeted political advertising might show up on your phone more often next year. Between anecdotes about mobile ads in the field, like one from Rep. Michele Bachmann's ... Read More

So You and Your Phone Will Be in Downtown Manhattan Today ...

BY Nick Judd | Wednesday, October 5 2011

Today, hundreds, possibly thousands, of people will converge in the lower Manhattan for a march on the financial capital of the world, urging dramatic changes — for now, any changes — to the status quo. And ... Read More

Mass Text Urged Tripolitanians To the Streets

BY Nick Judd | Monday, August 22 2011

The U.K.'s Channel 4 News reports that in Tripoli, subscribers of the (formerly?) state-run Libyan telecommunications service recieved an unusual text message early Monday morning: If technology helped to co-ordinate the ... Read More

A Full Third of American Adults Own Smartphones, Pew Study Finds

BY Nick Judd | Monday, August 15 2011

Photo: Cheon Fong Liew / Flickr Here are three reasons why mobile phones could be a crucial battlefield for the 2012 election, courtesy of a Pew Internet & American Life Project study released this morning: ... Read More

The Forty-Percent Rule

BY Nick Judd | Friday, April 8 2011

Reform Immigration for America, an advocacy group that supports a path to citizenship for undocumented immigrants, says in a new report* that 39 percent of people on its list of mobile phone users who signed up for their ... Read More

Politics is Mobile, According to New Pew Report

BY Nick Judd | Thursday, December 23 2010

As much as 26 percent of the adult American population may have engaged with the midterm elections using their mobile phone, according to a study released today by the Pew Internet & American Life Project. Online ... Read More