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Inside Mitt Romney's Digital Mind

BY Nick Judd | Thursday, January 19 2012

From the rise of voters who can only be reached online to increased use of mobile devices and social media, Zac Moffatt recently spoke to Atlantic correspondent Nancy Scola about what it's like running digital for the campaign that now seems poised to confront Barack Obama for the presidency. Read More

"King of Bain"

BY Miranda Neubauer | Tuesday, January 10 2012

The Super PAC Winning our Future, which is supporting Newt Gingrich, launched http://kingofbain.com, which features a trailer previewing a film severely critical of Mitt Romney's record at the company Bain Capital. At Sunday's debate, Gingrich was critical of Super PAC ads that attack him and support Romney. Winning our Future this weekend received $5 million from Las Vegas casino mogul Sheldon Adelson. The Bain attacks were part of a messaging push that happened on the ground in New Hampshire as well as online. Read More

Romney Online, By the Numbers

BY Micah L. Sifry | Monday, January 9 2012

The stats in Mitt Romney's newly released infographic are impressive-looking, but they're actually not that big a deal. A little reverse-engineering of the math embedded in that statement suggests that people are spending about 42 seconds per page view on the Romney site. This is respectable but not particularly high. Jim Pugh, the former director of analytics and development for Organizing for America, told me that "a time of 40 seconds is pretty average for political sites." Read More

From YouTube to Facebook, New Digital Targeting Helps Romney Campaign Reach Voters

BY Sarah Lai Stirland | Thursday, December 22 2011

Mitt Romney's preroll ad on a Bloomberg clip playing on YouTube in Iowa

Mitt Romney's campaign team has carefully planned a digital ad blitz over the year as it hunts for voters in every virtual nook and cranny in the emerging post-live television world, and is now blanketing Iowa in targeted online ads that use just about every new trick in the Internet marketing playbook. Read More

On MSNBC, Connecting Romney to the KKK Was a Link Too Far

BY Miranda Neubauer | Thursday, December 15 2011

MSNBC apologized yesterday after it referred to a comment on a liberal blog connecting a Mitt Romney statement to the KKK without further elaboration, the New York Times reported. In at least one recent campaign speech, Romney had stated that "We have on one side a president who wants to transform America into a European-style nation, and you have on other hand someone like myself that wants to turn around America and keep America American with the principles that made us the greatest nation on Earth." The left-leaning AMERICAblog had noted with regards to those comments that the phrase had in the past been used by the KKK. As the Times reported, MSNBC was among other news outlets that picked up the story. Read More

Obama's Golfing Habit Spurs New Romney Fundraising Microsite

BY Sarah Lai Stirland | Thursday, December 8 2011

As populist outrage continues to run unabated outside of the Beltway, both President Obama's re-election campaign and Mitt Romney's team are racing to paint each other as part of the out-of-touch one percent. Read More

Newt Gingrich's Online Surge: Will It Be Enough to Win?

BY Micah L. Sifry | Tuesday, November 22 2011

A little more than half a year ago, at the beginning of March, I took a look at Newt Gingrich's presence online. As one of the longest-serving politicians in the presidential race, and a self-described geek, Newt had a ... Read More

Mitt Romney's Gubernatorial Email Trail Has Been Erased

BY Nick Judd | Thursday, November 17 2011

The Boston Globe reports: Just before Mitt Romney left the Massachusetts governor’s office and first ran for president, 11 of his top aides purchased their state-issued computer hard drives, and the Romney ... Read More

Herman Cain's Web Team Uses '404 Not Found' Page As Opportunity To Brand Obama's Policies as Road To Nowhere

BY Sarah Lai Stirland | Tuesday, November 15 2011

Republican presidential hopeful Herman Cain can often appear indecisive when trying to articulate his thoughts about the role that Muslims should play in our society, or on President Obama's policy toward Libya, but ... Read More

Republican Candidates Raising Money Online One Fleece at a Time

BY Nick Judd | Thursday, October 27 2011

Maybe you could call it the wholesale fleecing of the Republican Party: The presidential campaigns of Rep. Michele Bachmann and former Gov. Mitt Romney sent out pretty much the exact same fund-raising email last night, ... Read More