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With Romney as Nominee, RNC Ramps Up Digital Operation

BY Sarah Lai Stirland | Wednesday, April 25 2012

The Republican party apparatus is now mobilizing for Mitt Romney. Photo: Austen Hufford

Exclusively for Personal Democracy Plus subscribers: The Republican Party will send digital directors to 13 states and launch a new Facebook application as part of a much-enhanced digital operation, officials told techPresident today. Leaning on a mix of in-house and outside talent, party officials say they've developed an infrastructure that includes a revamped approach to voter data, a mobile get-out-the-vote application and a campaign dashboard for promoting events and raising funds. As Romney has been focused on incremental primary wins in each state, the Republican National Committee, it seems — like President Barack Obama's campaign — has been taking advantage of its time to prepare. Read More

The Obama Campaign Online, Easter Edition

BY Sarah Lai Stirland | Friday, April 6 2012

President Obama took off the gloves this week and started to attack Republican presidential frontrunner Mitt Romney by name in speeches throughout the week. That freshly confrontational stance manifested itself in the ... Read More

Romney's Effort To Connect With Wisconsin Voters Meets With Derision From Democrats On Twitter

BY Sarah Lai Stirland | Thursday, March 29 2012

Mitt Romney’s latest effort to make a joke at his own expense provided ample fodder on Wednesday for a Democratic snipefest on Twitter around the hashtag #RomneyAnecdotes. The former governor of Massachusetts on ... Read More

First POST: All Shook Up

BY Miranda Neubauer | Thursday, March 22 2012

Photo: Flickr/DonkeyHotey

Today's news: A round-up of reactions to Romney Adviser Eric Fehrnstrom's comment about campaigns being like Etch-A-Sketch; Nielsen shares its findings about the demographics of the presidential candidates' online audience; a look at Harry Potter activism; more on Kony 2012; and New York City wants to run its own TLD. Read More

On Eve of Illinois Primary, Romney Campaigns On Google+

BY Sarah Lai Stirland | Tuesday, March 20 2012

Mitt Romney, the frontrunner in the race to become the Republicans' 2012 presidential nominee, spent the Tuesday afternoon preceding the Illinois primary hanging out with supporters on Google+. Read More

Hugh Atkin is Back with "The Real Mitt Romney"

BY Miranda Neubauer | Tuesday, March 20 2012

Just over twenty hours ago, an Australian lawyer who in his free time creates videos commenting on Australian and United States politics, created a video featuring a mashup of damaging statements Mitt Romney has made in ... Read More

Republican National Committee Uses #ObamaonEmpty To Fuel Attacks On Obama's Energy Policy

BY Sarah Lai Stirland | Thursday, March 15 2012

Republicans accelerated their rhetorical assaults against President Obama on Thursday, hitting him hard in speeches and online over gas prices as those prices rise, and Obama’s poll numbers go down. The Republican ... Read More

Split by SouthWest: My SXSW 2012 Diary

BY Micah L. Sifry | Thursday, March 15 2012

danah boyd and Alex Howard at SXSW 2012 (Photo by Micah L. Sifry)

PDM editorial director Micah L. Sifry spent last Friday through Monday at South by SouthWest Interactive, attending panels, keynotes and hanging out. Here's his report: SXSW is still a place where sessions packed with thousands of attendees cheer for the iconoclasts and the game-changers. It is also much more of a business networking conference than an internet futurists' playpen. In short, it has a split personality. Read More

Romney Campaign Hijacks Obama Campaign Manager's Fundraising E-Mail Again

BY Sarah Lai Stirland | Wednesday, March 14 2012

Mitt Romney's campaign manager Matt Rhoades sent out a fundraising e-mail Tuesday night, but most of the writing in the note was done by Jim Messina, President Obama's campaign manager. Rhoades had forwarded Messina's ... Read More

Yes They Can: What Voters Have Lost and Campaigns Have Gained From 2008 to 2012

BY Micah L. Sifry | Tuesday, March 13 2012

The Short-Form Birth Certificate Obama 2012 Coffee Mug (from his Facebook Timeline)

Is the Internet empowering voters as much as it did in 2004 and 2008? Or have campaigns regained the upper hand, with their sophisticated use of data-mining? That was the question we debated Sunday afternoon in Austin, at the annual South by Southwest Interactive conference. Read More