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For the Campaigns, Online Debate Response is All About Mobile

BY Nick Judd | Wednesday, October 3 2012

The Obama and Romney campaigns will be trying to reach supporters through mobile devices tonight to talk about this evening's presidential debate, and for good reason.

Half of all Americans have Internet access through a tablet or a smartphone, according to data released Monday by Pew Research Center’s Project for Excellence in Journalism and The Economist Group. It doesn't matter whether someone is watching the debate on home television, at a computer or in a bar — there's a fifty-fifty chance that any debate viewer has an Internet-ready second screen.

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[Editorial] Presidential Debates Commission Keeps the Internet Bottled Up

BY Micah L. Sifry | Monday, October 1 2012

Senator John F. Kennedy and Vice President Richard M. Nixon during the first televised U.S. presidential debate in 1960.

The American presidential debates are one of the last great institutions of the era of broadcast politics, and arguably the one that has changed the least since the rise of the Internet, despite public demands for greater participation and transparency. With the first head-to-head appearance of President Obama and Governor Romney coming this Wednesday night in Denver, the web is gearing up to join in the conversation. Unfortunately, despite some nice words come out of the Commission on Presidential Debates and the announcement of a "new digital coalition" with AOL, Google and Yahoo! participating, there's no sign that the debates are going to change one iota from their traditional form. Read More

Through Texts and Online Video, Presidential Campaigns Want You To Know -- They're the Job Creators

BY Sarah Lai Stirland | Monday, September 17 2012

As Barack Obama and Mitt Romney continued to criticize each other on Monday regarding their respective relationships with China either on the policy or business fronts, both campaigns kept reaching out to voters and ... Read More

Why the iPhone Economy Is Drawing Silicon Valley Deeper Into Washington Politics

BY Sarah Lai Stirland | Friday, September 14 2012

An expected 'spectrum crunch' is spurring Silicon Valley companies to look to Washington for answers.

As management of the country's wireless spectrum becomes more important to business, it's becoming more important in policy as well. And it's attracting the interest of the growing political constituency inside Silicon Valley as efforts continue to change the policies that undergird the way we run our wireless networks to accommodate the explosion in wireless traffic.

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Mitt Romney's Campaign Takes Tech "Parity" With OfA to a Whole New Level

BY Nick Judd | Monday, September 10 2012

On Aug. 25, Mitt Romney's campaign announced "Victory Wallet," which allows users who opt in to authorize one-click donations to the campaign going forward. As BuzzFeed and Salon also noted, following the klaxon call of progressive digital activists Jessica Morales and Matt Ortega, the Romney campaign was using copy on that page that is identical to the text used by Obama for America for its very same feature. Read More

More Tweets Per Minute For Clinton Than For Romney, But Michelle Obama Still On Top

BY Sarah Lai Stirland | Wednesday, September 5 2012

Former President Bill Clinton's 48-minute long speech at the Democratic National Convention Wednesday night generated more than 22,087 tweets per minute at the peak of conversational activity Twitter reports -- far more ... Read More

Through Email, No Shortage of Romney Campaign Messengers

BY Nick Judd | Thursday, August 30 2012

Watching my email address get passed around from conservative political organization to conservative political organization has been something of a hobby since the Republican primary election ended. List-swapping, in which one campaign lends another the use of their email list, has been a common practice this year. But today it looks as though the Romney campaign is the primary beneficiary: I received the same Romney campaign email twice but from two different lists that aren't Mitt Romney's, and a third email from the campaign itself. Read More

At Republican National Convention, Romney's Digital Director Hints At New App

BY Nick Judd | Thursday, August 30 2012

On a public Google Hangout Thursday afternoon, Mitt Romney's digital director, Zac Moffatt, announced that the campaign will soon roll out an event app that will handle event ticketing and provide a "social" component by pulling in Twitter and Facebook posts during a several-hour period around events. The upcoming app is not the only thing Team Romney has been up to. Over the weekend, the campaign rolled out "Victory Wallets," an analog to the one-click donations feature Barack Obama's campaign and the software firm Blue State Digital released earlier this year. Read More

From Romney and Obama Campaigns, Duelling Ads on the Tampa Bay Times Website

BY Miranda Neubauer | Tuesday, August 28 2012

As the Republican National Convention is now officially going forward in Tampa, both sides are making an effort to reach out to online readers of the local media outlets through ads — in some cases at the same time. The screenshot above of the Tampa Bay Times, also viewable to readers outside the Florida area, features a large, expandable, animated Obama ad at the top. In that ad, Romney's "qualifications" are checked off: "My tax returns: hidden. My companies: outsourced jobs. My state: 47th in job creation."

And on the bottom of the screen is an ad from the Republican National Committee hailing Mitt Romney and Paul Ryan as "America's Comeback Team" and promoting the hashtag #GOP2012.

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User-Generated Online Video Swamping Official Obama, Romney Content on YouTube

BY Micah L. Sifry | Monday, August 27 2012

From the beginning of the 2011-2012 U.S. Presidential election campaign in April 2011, there have nearly 2 billion views of videos tagged about Barack Obama or Mitt Romney on YouTube, Ramya Raghavan of YouTube Politics blogged today. The political campaigns are swimming in a sea of user-generated content, even moreso than in 2008. Read More

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