Poetry of the Email Subject Line
BY Micah L. Sifry | Wednesday, May 23 2012
Micah Sifry discovers the unintentional poetry of email subject lines from Barack Obama's and Mitt Romney's presidential campaigns. Read More
In Pivot to General, Romney Campaign Seeking to Build Out Digital Staff
BY Nick Judd | Thursday, May 10 2012
For Personal Democracy Plus subscribers:The Romney campaign is advertising technology-related jobs on Mashable. (via @adamostrow)
Romney digital director Zac Moffatt says a robust internal tech staff is the new normal for presidential campaigns, but those positions weren't a priority during primary season.
"This is what people are doing online in 2012," he told techPresident Thursday morning. "This is the team that we need to build to be successful."
Read MoreThe Hounding of Mitt Romney Continues on Facebook
BY Miranda Neubauer | Wednesday, May 2 2012
Mitt Romney's campaign advisers must be howling.
Ever since the story of Mitt Romney's trip to Canada with family dog Seamus strapped to the roof of his car, dog enthusiasts won't leave him alone about it — most recently "bombing" a Facebook request for questions about the presidential campaign posed by ABC's Sunday news program This Week with George Stephanopoulos. Arthur Delaney from the Huffington Post noted this little tidbit.
Facebook users are peppering the page with variations on a theme: "How did Seamus get home from Canada? Or did he?"
Read MoreWith Romney as Nominee, RNC Ramps Up Digital Operation
BY Sarah Lai Stirland | Wednesday, April 25 2012
Exclusively for Personal Democracy Plus subscribers: The Republican Party will send digital directors to 13 states and launch a new Facebook application as part of a much-enhanced digital operation, officials told techPresident today. Leaning on a mix of in-house and outside talent, party officials say they've developed an infrastructure that includes a revamped approach to voter data, a mobile get-out-the-vote application and a campaign dashboard for promoting events and raising funds. As Romney has been focused on incremental primary wins in each state, the Republican National Committee, it seems — like President Barack Obama's campaign — has been taking advantage of its time to prepare. Read More
The Obama Campaign Online, Easter Edition
BY Sarah Lai Stirland | Friday, April 6 2012
President Obama took off the gloves this week and started to attack Republican presidential frontrunner Mitt Romney by name in speeches throughout the week. That freshly confrontational stance manifested itself in the ... Read More
Romney's Effort To Connect With Wisconsin Voters Meets With Derision From Democrats On Twitter
BY Sarah Lai Stirland | Thursday, March 29 2012
Mitt Romney’s latest effort to make a joke at his own expense provided ample fodder on Wednesday for a Democratic snipefest on Twitter around the hashtag #RomneyAnecdotes. The former governor of Massachusetts on ... Read More
First POST: All Shook Up
BY Miranda Neubauer | Thursday, March 22 2012
Today's news: A round-up of reactions to Romney Adviser Eric Fehrnstrom's comment about campaigns being like Etch-A-Sketch; Nielsen shares its findings about the demographics of the presidential candidates' online audience; a look at Harry Potter activism; more on Kony 2012; and New York City wants to run its own TLD. Read More
On Eve of Illinois Primary, Romney Campaigns On Google+
BY Sarah Lai Stirland | Tuesday, March 20 2012
Mitt Romney, the frontrunner in the race to become the Republicans' 2012 presidential nominee, spent the Tuesday afternoon preceding the Illinois primary hanging out with supporters on Google+. Read More
Hugh Atkin is Back with "The Real Mitt Romney"
BY Miranda Neubauer | Tuesday, March 20 2012
Just over twenty hours ago, an Australian lawyer who in his free time creates videos commenting on Australian and United States politics, created a video featuring a mashup of damaging statements Mitt Romney has made in ... Read More
Republican National Committee Uses #ObamaonEmpty To Fuel Attacks On Obama's Energy Policy
BY Sarah Lai Stirland | Thursday, March 15 2012
Republicans accelerated their rhetorical assaults against President Obama on Thursday, hitting him hard in speeches and online over gas prices as those prices rise, and Obama’s poll numbers go down. The Republican ... Read More