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Everything You Need to Know About Social Media and India's General Election

BY Jessica McKenzie | Wednesday, April 9 2014

A screenshot of today's Google Score

The biggest democratic election in the world to date is taking place in India from April 7 to May 14, and, for the first time in India, the results might hinge on who runs a better social media campaign. The Mumbai research firm Iris Knowledge Foundation has said that Facebook will “wield a tremendous influence” but Indian politicians are not limiting their attentions to India's most popular social media platform. In addition to virtual campaigning are initiatives to inform, educate and encourage Indians to participate in their democracy.

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