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How Low Can You Go? Why the $3 E-mail Ask is Working

BY Micah L. Sifry | Thursday, February 16 2012

Panhandler in San Francisco, February 2008. Source: Wikimedia Commons

All of a sudden, campaigns everywhere are literally begging for as little as $3 in their email fundraising pitches. Are Americans tapped out? Or is something else going on here? Read More