Rospars Laments Passion's Absence
BY Nancy Scola | Monday, November 1 2010
When it comes to the innovation use of digital tools, why has the 2010 election cycle been, frankly, a little dull? It comes down, writes Obama '08 new media director Joe Rospars, to a lack of passion: Without a massive ... Read More
Email Subscribers Shift from Air America to the Nation, at $.16 a Pop
BY Nancy Scola | Friday, March 26 2010
At an auction yesterday held in Manhattan as part of Air America's Chapter 7 bankrupty proceedings, a sizable digital asset went transfered from one part of the progressive universe to another, as the Nation paid about ... Read More
Microtargeting Myth vs. Fact
BY Patrick Ruffini | Friday, July 18 2008
There's a lot of hype surrounding microtargeting -- which is the process of targeting voters scientifically based on consumer and demographic data. This piece in Salon yesterday on "Obama's super marketing ... Read More
The Marketing of the President 2008
BY Patrick Ruffini | Wednesday, February 13 2008
Watching Obamamania unfold over the last few days, I have gradually come to the realization that we are living through the first Presidential campaign that is being marketed like a high-end consumer brand. Here's how. Read More
Note to GOP: Websites Still Matter
BY Patrick Ruffini | Thursday, July 5 2007
When critics point to the Republican Party's problems online, my response is that our problems aren't online. Our problems are offline, in a cranky base, in a reluctance to truly motivate and inspire cause-oriented ... Read More