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How ISIS Wins At Twitter

BY Jessica McKenzie | Tuesday, June 17 2014

The ISIS flag. (Wikipedia)

These days everyone, even (or especially) vicious terrorists groups, is all about social media optimization.

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From Political Clout to Political Klout: Social Media Data Shaping Up to be Big in 2012

BY Nick Judd | Thursday, September 22 2011

Writing Monday for GigaOm, Derrick Harris speculates about the importance of data for Obama 2012: Those large follower counts are why social media data could be such a game-changer for Obama 2012; their sheer scale is ... Read More

A New Project to Score Politicians With Klout

BY Becky Kazansky | Thursday, July 28 2011

This week, Timothy Hathaway – CEO of political technology firm Activist Manager – pointed me to his company's nascent project to comprehensively track Klout scores for advocacy groups, senators, presidential ... Read More

Twitter "Klout": A New York City Election Case Study

BY Micah L. Sifry | Thursday, September 17 2009

Building on Nancy's post Wednesday about the interesting relationship (correlation is probably overstating the case) between the number of social media followers (Twitter + Facebook) tallied by some of the candidates ... Read More