Getting back to the "we" of Barack Obama's 2008 campaign — the now-legendary level of energy and individual commitment from grassroots volunteers that Obama was able to harness en route to an improbable victory in the Democratic primary and then in the general election for the presidency of the United States — is in many ways the "central challenge" of his 2012 re-election effort, Obama for America Digital Director Teddy Goff said Friday.Speaking with Obama's chief digital strategist, Joe Rospars, and techPresident publisher Andrew Rasiej at a Social Media Week event in a conference room at Thomson-Reuters with a panoramic view of New York City, Goff described the myriad ways Obama's re-election effort is looking to harness digital tools to connect with voters, whether they be supporters from 2008 or newcomers to politics.

Joe Rospars, chief digital strategist for Obama 2012 (and the wunderkind who masterminded the campaign's 2008 new media operation), has a post up on the Obama for America blog that appears to respond to the questions I ... Read More

President Barack Obama's re-election campaign recently sent an email to selected people on its lists, seeking paid staffers to bolster its new media and web development operations. From the email, signed by Obama's chief ... Read More

Note: This post has been updated with details on Rospars and Slaby's roles on the campaign. Joe Rospars in a 2009 photo; photo credit: gooliver The Obama campaign staffed up its new media operation today by hiring on two ... Read More

Blue State Digital, the firm that gained notice for its role in in the 2008 Obama presidential campaign, announced today that it had been fully aquired by global communications giant WPP. Read More

Marshall Ganz, the man who devised Barack Obama's grassroots organizing model in 2008, and a master community organizer, has an eloquent statement in the LA Times on what went wrong for Obama between 2008 and 2010. His ... Read More

When it comes to the innovation use of digital tools, why has the 2010 election cycle been, frankly, a little dull? It comes down, writes Obama '08 new media director Joe Rospars, to a lack of passion: Without a massive ... Read More

AdAge's Edmund Lee reports on the increasing centrality of online search-tied ads as part of the campaign repertoire. But a voice of caution comes to us from Joe Rospars, Blue State Digital co-founder and, of course, the ... Read More