"Organizer," the Software Company That Wants To Make Campaign Field Offices Obsolete
BY Sarah Lai Stirland | Tuesday, April 16 2013
Organizer Founder Ralph Garvin, Jr. took the drudgery of his 2008 campaign experience and turned it into a startup.
If people-powered, neighbor-to-neighbor campaigns are the future of political persuasion, as President Barack Obama's former campaign manager Jim Messina suggests it is, then the practice is in need of a serious upgrade. That's exactly what Ralph Garvin hopes to bring to the table with Organizer, a new political software suite that just landed two big, early clients, the labor-backed Working Families Party and Howard Dean's grassroots group, Democracy for America. Read More
Organizing for Action Tries To Guilt Members Into Donating
BY Sarah Lai Stirland | Monday, April 1 2013
President Obama's advocacy group Organizing for Action stepped up its campaign to raise money online last week by blasting the subscribers of its e-mail list at least seven times over the course of five days asking them ... Read More
With The Help of Digital Infrastructure, Obama Wins Re-election
BY Sarah Lai Stirland | Tuesday, November 6 2012
Barack Obama won re-election to a second term as the 44th president of the United States Tuesday night, with a campaign that was undergirded by disciplined digital effort that relied heavily on targeted voter communications, an ambitious ground game, and extensive and innovative use of social media and online fundraising tools. Read More
ICYMI: Obama Campaign's Tech Tools of Persuasion Working "Incredibly Well," Says Campaign Manager Jim Messina
BY Sarah Lai Stirland | Wednesday, September 5 2012
Just in case you missed it, the Obama campaign's top campaign managers spent Tuesday morning boasting about their tech and field operations, with campaign manager Jim Messina saying that the campaign this time around is ... Read More
Romney Campaign Hijacks Obama Campaign Manager's Fundraising E-Mail Again
BY Sarah Lai Stirland | Wednesday, March 14 2012
Mitt Romney's campaign manager Matt Rhoades sent out a fundraising e-mail Tuesday night, but most of the writing in the note was done by Jim Messina, President Obama's campaign manager. Rhoades had forwarded Messina's ... Read More
Romney's and Obama's Teams Take It To The Tweets
BY Sarah Lai Stirland | Friday, February 3 2012
Mitt Romney's campaign says President Obama is too focused on re-election. Picture: Courtesy Romney for President
The business of political fund-raising has taken a new turn this campaign season, with the latest twist seeing Barack Obama's re-election effort and Mitt Romney's pursuit of the Republican nomination each piggyback their ... Read More
Obama Raises a Whopping $86M, But Not As Grassroots as They Want You To Think
BY Micah L. Sifry | Wednesday, July 13 2011
Obama campaign manager Jim Messina has announced that Obama 2012 has raised a whopping $86 million in the second quarter of this year, shattering George W. Bush's prior record of $50 million in a quarter, and way ahead ... Read More
Obama's "Big Things" Email is an "Unforced Error"
BY Micah L. Sifry | Thursday, April 28 2011
As Nancy Scola noted here yesterday, Obama campaign manager Jim Messina may be an unlikely video star, whose David Plouffe-like "strategy update" to the campaign's base has been getting almost as many views as one from ... Read More
Jim Messina, Video Star?
BY Nancy Scola | Wednesday, April 27 2011
Remember the kerfuffle from a few weeks ago over the fact that the Obama '12 campaign's video announcement didn't seem to be getting watched all that much, which was taken as a possible sign that that organization's ... Read More
Messina: "This Campaign is Only Going to be as Strong as the Grassroots"
BY Nancy Scola | Monday, April 25 2011
Obama campaign manager Jim Messina does what's now known in the trade as "pulling a Plouffe" and records his first bulletpointed state-of-the-campaign video, sent out to supporters and others on his email list ... Read More