You are not logged in. LOG IN NOW >

For Obama's Former Data Director, a New Task: Train More Data-Driven Campaigners

BY Sarah Lai Stirland | Thursday, January 10 2013

Can "Obama-style" campaigning work for the rest of the Democratic Party? NOI hopes to find out. Photo: Scout Tufankjian / OfA

Exclusively for Personal Democracy Plus subscribers: The incoming leader of a training facility for Democratic operatives says that when it comes to 21st-century campaign skills, being better than Republicans isn't enough.

"When I think about what lessons the progressive movement can learn from the Obama campaign to be more successful, it's not: 'you should use casual subject lines in your e-mail like 'Hey,'" says Ethan Roeder, incoming executive director of the New Organizing Institute in Washington, D.C. "It's: 'You should be testing everything.'"

Read More