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First POST: Optimized

BY Micah L. Sifry | Tuesday, October 7 2014

Why the DCCC should optimize for brand loyalty along with fundraising; a new guide to civic tech; why some in Iceland like New Zealand's Internet Party; and much, much more. Read More

Two Apps Now in Development Hope to Expose the People Behind Political TV Ads

BY Sarah Lai Stirland | Thursday, July 19 2012

Two new projects launching in summer or early fall seek to arm smart-phone-owning voters with new tools to navigate what is expected to be a $9.8 billion assault on their perception of reality. One is a mobile app from developer Bob Lannon and the Sunlight Foundation* called "Ad Hawk." The other, "Super PAC App," is from two graduate school students who came up with the idea in a MIT class that tasks students to come up with apps in a world that assumes that all television will be social — upending the one-way nature of broadcast TV that's contributed to negative political television advertising's success. Read More