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Can Technology Help Swing Scotland’s Referendum Towards Yes?

BY Jon Worth | Wednesday, September 17 2014

Lady Alba for Yes versus PatronisingBTLady for No (screenshots)

Scotland has been part of the United Kingdom since 1707 and the old cultural ties to the rest of the British Isles are one of the main arguments made against independence in tomorrow's referendum vote. Yet if the Yes to independence side is to succeed – the polls narrowed in the final month of the campaign to within a couple of percent after a sudden surge in support for independence – it will be something much more modern that will win the day: the use of online technology in a top-down data driven manner and networked grassroots way.

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