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In Wisconsin, Savvy Organizing Online, But Not Much Marketing

BY Nick Judd | Friday, July 15 2011

Writing for ClickZ Politics, Kate Kaye takes a look at the online action — or lack thereof — around the Wisconsin recall effort. In the wake of the Wisconsin state legislature's passage of a controversial ... Read More

"ObamaCare": Google Ads on the World As It Is

BY Nancy Scola | Thursday, December 16 2010

A Google search ad for HealthCare.gov keyed to the search term "ObamaCare" Read More

Using Google Mobile Advertising to Catch Voters Waiting at the Polls

BY Colin Delany | Monday, August 30 2010

Cross-published from Epolitics.com Update: See also Kate Kaye's earlier coverage at ClickZ. Politico's Morning Tech column has highlighted a clever use of mobile advertising in last week's Florida primaries: As the ... Read More

Is it Unethical for BP to Buy Google Ads on Oil Spill-Related Keywords?

BY Colin Delany | Wednesday, June 9 2010

Originally published on Epolitics.com Minor scuffle in the online communications world: BP has purchased Google Ads on search terms related to the Gulf oil spill (for example: "oil spill"), with its ads showing up at the ... Read More

OFA Running Goldman Google Ads

BY Nancy Scola | Tuesday, April 20 2010

The Democratic National Committee's Organizing for America wing is, reports Bloomberg, running online ads targeted at people searching for more information on the SEC lawsuit against Goldman Sachs. Google searches for ... Read More

And the Winner is...Google

BY Nancy Scola | Wednesday, January 20 2010

There's a pretty good chance that you've already seen evidence elsewhere of the fact that Google is rather thrilled with how aggressively Scott Brown's campaign embraced the suite of Google tools in his win. Read More

Inside Brown's Online Ad Strategy

BY Nancy Scola | Tuesday, January 19 2010

ClickZ's Kate Kaye has a look at the Massachusetts Republican's online operation, with some good details on online ad strategy and insights from the campaign's new media staff and consultants: Read More