In Wisconsin, Savvy Organizing Online, But Not Much Marketing
BY Nick Judd | Friday, July 15 2011
Writing for ClickZ Politics, Kate Kaye takes a look at the online action — or lack thereof — around the Wisconsin recall effort. In the wake of the Wisconsin state legislature's passage of a controversial ... Read More
"ObamaCare": Google Ads on the World As It Is
BY Nancy Scola | Thursday, December 16 2010
A Google search ad for HealthCare.gov keyed to the search term "ObamaCare" Read More
Using Google Mobile Advertising to Catch Voters Waiting at the Polls
BY Colin Delany | Monday, August 30 2010
Cross-published from Epolitics.com Update: See also Kate Kaye's earlier coverage at ClickZ. Politico's Morning Tech column has highlighted a clever use of mobile advertising in last week's Florida primaries: As the ... Read More
Is it Unethical for BP to Buy Google Ads on Oil Spill-Related Keywords?
BY Colin Delany | Wednesday, June 9 2010
Originally published on Epolitics.com Minor scuffle in the online communications world: BP has purchased Google Ads on search terms related to the Gulf oil spill (for example: "oil spill"), with its ads showing up at the ... Read More
The Great Goldman Google Ad Conspiracy Doesn't Make Any Actual Sense
BY Nancy Scola | Wednesday, April 21 2010
OFA Running Goldman Google Ads
BY Nancy Scola | Tuesday, April 20 2010
The Democratic National Committee's Organizing for America wing is, reports Bloomberg, running online ads targeted at people searching for more information on the SEC lawsuit against Goldman Sachs. Google searches for ... Read More
And the Winner is...Google
BY Nancy Scola | Wednesday, January 20 2010
There's a pretty good chance that you've already seen evidence elsewhere of the fact that Google is rather thrilled with how aggressively Scott Brown's campaign embraced the suite of Google tools in his win. Read More
Inside Brown's Online Ad Strategy
BY Nancy Scola | Tuesday, January 19 2010
ClickZ's Kate Kaye has a look at the Massachusetts Republican's online operation, with some good details on online ad strategy and insights from the campaign's new media staff and consultants: Read More
The Calculus of Mayor Mike's Online Ad Blitz
BY Nancy Scola | Friday, November 6 2009
(With Nick Judd) Read More