How Obama for America Made Its Facebook Friends Into Effective Advocates
BY Nick Judd | Monday, November 19 2012
During the summer, OfA chief data scientist Rayid Ghani and analyst Matt Rattigan brought the technology team a prototype piece of software. More a simple script, really, the prototype took a given supporter's Facebook ID, scanned the supporter's Facebook friends, checked what the campaign knew about those friends and returned content the campaign might want to put in front of them. By midsummer, they had a tool to spread content for the campaign that staff say was more than twice as effective as a traditional banner ad. Read More
Using Voter Data, Evangelical Group's Casting a Net for Christian Voters
BY Nick Judd | Tuesday, February 28 2012
NPR's All Things Considered's got an interesting story up today about United in Purpose, a data-mining operation looking to identify evangelical Christians who aren't registered to vote and turn them out at the polls. The group, United in Purpose, also promotes an online platform where anyone can sign up to knock on doors and make phone calls to likely Christians, encouraging them to vote. Read More
DNC Drops Millions on Online Mobilization Ads
BY Nancy Scola | Monday, November 1 2010
The Democratic National Committee says that it's put a healthy $2.5 million on online ads in the homestretch, reports Ben Smith: A DNC spokeswoman, Lynda Tran, says the committee has launched a giant, last-minute online ... Read More
Daily Digest: Personal Democracy, Obama-Style
BY Nancy Scola | Tuesday, September 9 2008
In the midst of all the noise of RNC week, the Obama campaign quietly slipped out a Neighbor-to-Neighbor tool that might become a killer app come election day; Palin's dig at community organizing is fueling faith-based ... Read More
Daily Digest: Personal Democracy, Obama-Style
BY Nancy Scola | Tuesday, September 9 2008
The Web on the Candidates Oh, Internets: techPresident's Micah Sifry announces that, in light of Canadian Prime Minister Stephen Harper's dissolution of Parliament and the calling of new elections, the site has added new ... Read More