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How Online Organizing Helped Ted Cruz Win His Republican Primary

BY Sarah Lai Stirland | Thursday, August 2 2012

FreedomWorks volunteers canvassed voters all over Texas using software and data from Political Gravity

Exclusively for Personal Democracy Plus subscribers: Ted Cruz was the darling of the right yesterday as he basked in his victory over David Dewhurst in the Republican primary runoff for the chance to become Texas’ next U.S. senator. And he was the darling of the rightroots, too, many of whom turned out in force to support his candidacy.

A conservative, Tea Party-backed figure challenging the favored candidate of Gov. Rick Perry and establishment Republicans, Cruz won, reports say, thanks to a long and hard-fought ground campaign. But his primary effort is interesting because it shines a light on the structure of a modern Senate race, one that mixes traditional door-knocking with high-tech tools, editorial board meetings with blogger outreach, a corps of volunteers with the unpredictable influence of outside groups. Given that Cruz beat Dewhurst by taking nearly 57 percent of the vote according to preliminary returns, all despite being outspent three to one, it’s a campaign worth a closer look.

Independent observers, Cruz supporters and campaign staff aren’t saying that the Internet played a deciding role in his victory. It was a combination of these outside groups, Republican women and Cruz's own hard work that put him over the top, said Dave Jennings, a Texas blogger in the Southeast Houston area who supported Dewhurst.

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