Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Organizing for America: "A Start-up With the Assets of Google"

BY Micah L. Sifry | Monday, December 16 2013

OFA's Jon Carson addressing RootsCamp 2013 (Photo by Roshni Karwal)

To hear Jon Carson tell it, Organizing for America, the continuation of President Obama's massive 2012 political machine, was nothing but a one-man shop on January 20, 2013, just him sitting "in a Potbellies restaurant" near the White House charting out its future. Except for one thing. "We were a start-up that inherited the assets of Google." That is, as Carson, OFA's executive director, made clear at an open session last Friday morning at RootsCamp 2013, OFA isn't really a start-up at all, just a new bottle for all the campaign's old wine. And a much smaller bottle at that. For while OFA did inherit digital assets like the @barackobama Twitter account and its massive email list, it had to start from scratch raising money to pay for a staff and figure out what kind of role it could play as a loyal handservant to Obama in a post-campaign setting. Read More

Jeremy Bird on the Future of Organizing for America, 2012 and Beyond

BY Micah L. Sifry | Wednesday, December 5 2012

"We weren't quick enough out of the gate," four years ago, says Jeremy Bird, the national field director of President Obama's re-election campaign. "We will be quicker this time." He's not talking about the race just concluded. He's talking about how Organizing for America, the president's political organization, operated in the days and months after Obama's first election in 2008, compared to what is coming now. Read More

Dems Debate Whose Campaign Tools to Trust: NGP VAN or NationBuilder

BY Nick Judd | Wednesday, August 1 2012

As Democratic campaigners search for the best tools to track voters and voter contacts, some of them are looking at working with their voter data in a platform from the upstart nonpartisan firm NationBuilder instead of with software from NGP VAN, which many Democrats have used for years. And two of those candidates have received a strong message from their state Democratic Party organizations: Stick with the tools we’re already using. Read More

Hidden in Plain View: Obama 2012's Organizing Blueprint

BY Micah L. Sifry | Tuesday, July 3 2012

Image from "Campaigning to Engage and Win: A Guide to Leading Electoral Campaigns."

Yesterday, the New Organizing Institute, a progressive training center, published a 210-page manual titled, "Campaigning to Engage and Win: A Guide to Leading Electoral Campaigns." Written by and for campaigners at every level of politics, it is also the Obama 2012 field strategy, hidden in plain view. It is also an argument for a different way of campaigning than the traditional reliance on fundraising and TV ads, one that calls for starting earlier and engaging supporters more deeply in all aspects of a campaign's life, and one that builds on the one thing that may make campaigns in the digital age different: thanks to technology, it makes sense to involve more people. Indeed, it may be the best way to win. Read More

Social + Field + 2012

BY Nancy Scola | Friday, May 27 2011

NationalField, the social network for organizing that grew out of the Obama '08 campaign and which we profiled a few weeks back, rolls out its latest version today, keyed to 2012. Take a look at what the experience will ... Read More

Reverse Engineering Scott Brown's Win: Breakthrough Field Apps and Age Old Political Arts

BY Nancy Scola | Thursday, January 21 2010

What if, has gone the thought of every Democratic field staffer who has suffered through the inefficiencies of shuffling through paper-based "walk lists" as they shuffle through the streets, knocking on doors, ... Read More

Pulling Off Houdini's Trick

BY Nancy Scola | Tuesday, December 16 2008

On election day, 2008, the Obama campaign experimented with a new system designed to fix one of the strategic problems that can plague election efforts: not knowing which of the potential voters field organizers work so ... Read More

Liveblogging the Harvard Internet & Politics conference part 6: the Obama Campaign

BY Editors | Thursday, December 11 2008

This morning, the Harvard Internet & Politics conference continues with two "deep dives" into the McCain and Obama campaigns. We continue to operate under Chatham House Rules, so the following liveblog will remain ... Read More

MyBO, the video game

BY Editors | Sunday, November 16 2008

It featured minimal graphics, no sound effects, and deeply flawed gameplay. Yet one of the most important game titles of 2008 was played by thousands and helped change the face of American politics. That game was ... Read More

Daily Digest: Partying Like It's 11/04/08

BY Nancy Scola | Monday, November 3 2008

The Web on the Candidates The Latest in Robocall Busting: Starring in one of David Spark's "Sixteen Great Twitter Moments" now up on Mashable is the National Political Do Not Contact Registry's Shaun Dakin and ... Read More

News Briefs

RSS Feed monday >

First POST: Front Pagers

How Facebook's trending topics feed is wrecking political news; debating the FBI's need for an encrypted phone "backdoor"; democratizing crisis data; and much, much more. GO

friday >

First POST: Tracking

Questions about whether Whisper is secretly tracking its users' secrets; the FBI's continued push against the new wave of encrypted phones; community service, high-tech-mogul-style; and much, much more. GO

thursday >

First POST: Hosts

Airbnb in hot water in NYC; Knight Prototype Fund backs some civic tech projects; pondering Google's position on net neutrality; and much, much more. GO

wednesday >

First POST: Africa Calling

How some techies are starting to respond to the Ebola crisis; everything you need to know about GamerGate; how Twitter may upset the 2015 UK elections; and much, much more. GO

tuesday >

First POST: Burrowing

How Democratic candidates down-ballot are getting access to the same voter targeting tools used by larger campaigns; Microsoft Bing rolls out its election prediction program; Edward Snowden's first emails to Laura Poitras; and much, much more. GO

More