Jeremy Bird on the Future of Organizing for America, 2012 and Beyond
BY Micah L. Sifry | Wednesday, December 5 2012
"We weren't quick enough out of the gate," four years ago, says Jeremy Bird, the national field director of President Obama's re-election campaign. "We will be quicker this time." He's not talking about the race just concluded. He's talking about how Organizing for America, the president's political organization, operated in the days and months after Obama's first election in 2008, compared to what is coming now. Read More
Dems Debate Whose Campaign Tools to Trust: NGP VAN or NationBuilder
BY Nick Judd | Wednesday, August 1 2012
As Democratic campaigners search for the best tools to track voters and voter contacts, some of them are looking at working with their voter data in a platform from the upstart nonpartisan firm NationBuilder instead of with software from NGP VAN, which many Democrats have used for years. And two of those candidates have received a strong message from their state Democratic Party organizations: Stick with the tools we’re already using. Read More
Hidden in Plain View: Obama 2012's Organizing Blueprint
BY Micah L. Sifry | Tuesday, July 3 2012
Yesterday, the New Organizing Institute, a progressive training center, published a 210-page manual titled, "Campaigning to Engage and Win: A Guide to Leading Electoral Campaigns." Written by and for campaigners at every level of politics, it is also the Obama 2012 field strategy, hidden in plain view. It is also an argument for a different way of campaigning than the traditional reliance on fundraising and TV ads, one that calls for starting earlier and engaging supporters more deeply in all aspects of a campaign's life, and one that builds on the one thing that may make campaigns in the digital age different: thanks to technology, it makes sense to involve more people. Indeed, it may be the best way to win. Read More
Social + Field + 2012
BY Nancy Scola | Friday, May 27 2011
NationalField, the social network for organizing that grew out of the Obama '08 campaign and which we profiled a few weeks back, rolls out its latest version today, keyed to 2012. Take a look at what the experience will ... Read More
Reverse Engineering Scott Brown's Win: Breakthrough Field Apps and Age Old Political Arts
BY Nancy Scola | Thursday, January 21 2010
What if, has gone the thought of every Democratic field staffer who has suffered through the inefficiencies of shuffling through paper-based "walk lists" as they shuffle through the streets, knocking on doors, ... Read More
Pulling Off Houdini's Trick
BY Nancy Scola | Tuesday, December 16 2008
On election day, 2008, the Obama campaign experimented with a new system designed to fix one of the strategic problems that can plague election efforts: not knowing which of the potential voters field organizers work so ... Read More
Liveblogging the Harvard Internet & Politics conference part 6: the Obama Campaign
BY Editors | Thursday, December 11 2008
This morning, the Harvard Internet & Politics conference continues with two "deep dives" into the McCain and Obama campaigns. We continue to operate under Chatham House Rules, so the following liveblog will remain ... Read More
MyBO, the video game
BY Editors | Sunday, November 16 2008
It featured minimal graphics, no sound effects, and deeply flawed gameplay. Yet one of the most important game titles of 2008 was played by thousands and helped change the face of American politics. That game was ... Read More
Daily Digest: Partying Like It's 11/04/08
BY Nancy Scola | Monday, November 3 2008
The Web on the Candidates The Latest in Robocall Busting: Starring in one of David Spark's "Sixteen Great Twitter Moments" now up on Mashable is the National Political Do Not Contact Registry's Shaun Dakin and ... Read More