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Presidential Campaign 2012, By the Numbers

BY Micah L. Sifry | Monday, November 26 2012

While not all of the numbers are in yet, we thought it would be useful to put in one place all the relevant data currently available about online and offline engagement by the Barack Obama and Mitt Romney campaigns. Some of these factoids are essentially unverifiable, but represent the claims being made by the campaigns in press reports. Others are drawn from available social network profiles and/or contemporaneous Google searches. Read More

How Campaigns Use of Facebook Data Might Change the 2012 Election

BY Nick Judd | Monday, October 10 2011

More than in any other race to date, Americans may experience the 2012 presidential election through precisely targeted phone calls, visits, tweets and Facebook posts — messages not from the candidates themselves, ... Read More

Election 2012: It's Not Facebook. It's the Data, Stupid.

BY Micah L. Sifry | Wednesday, April 20 2011

Now that President Obama, former Massachusetts Governor Mitt Romney and former Minnesota Governor Tim Pawlenty have all declared their intentions to run for President in 2012 and rolled out their initial campaign ... Read More

News Briefs

RSS Feed friday >

First POST: Net Effects

Ballooning digital campaign teams; early registration deadlines kept millions of people from voting in 2012; love letters to Obamacare; and much, much more. GO

thursday >

First POST: Data-Driven

Get to know Clinton's digital team even better; Ted Cruz election announcement-related fundraising offers peak into the coming data-driven campaign arms race; New York City launches online community engagement pilot program called IdeaScale; and much, much more. GO

wednesday >

First POST: Too Much Information

Will Facebook become the Walmart of News?; Hillary Clinton's digital team; how easy it is to get your hands on 4.6 million license plate scans; and much, much more. GO

tuesday >

First POST: Firsts

Political reporters use Yik Yak to pep up stories about Ted Cruz's campaign announcement; The New York Times, Buzzfeed and National Geographic may agree to let Facebook host their news on its servers; Google fiber users to soon get targeted television ads; and much, much more. GO

monday >

First POST: Cowed

TedCruz.com for president; Meerkat fever; who does Facebook work for (probably not you); Medium, "the billionaire's typewriter"; and much, much more. GO

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