Presidential Campaign 2012, By the Numbers
BY Micah L. Sifry | Monday, November 26 2012
While not all of the numbers are in yet, we thought it would be useful to put in one place all the relevant data currently available about online and offline engagement by the Barack Obama and Mitt Romney campaigns. Some of these factoids are essentially unverifiable, but represent the claims being made by the campaigns in press reports. Others are drawn from available social network profiles and/or contemporaneous Google searches. Read More
How Campaigns Use of Facebook Data Might Change the 2012 Election
BY Nick Judd | Monday, October 10 2011
More than in any other race to date, Americans may experience the 2012 presidential election through precisely targeted phone calls, visits, tweets and Facebook posts — messages not from the candidates themselves, ... Read More
Election 2012: It's Not Facebook. It's the Data, Stupid.
BY Micah L. Sifry | Wednesday, April 20 2011
Now that President Obama, former Massachusetts Governor Mitt Romney and former Minnesota Governor Tim Pawlenty have all declared their intentions to run for President in 2012 and rolled out their initial campaign ... Read More