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Targeted Facebook Ads Latest Tool In Anti-Foreclosure Fight

BY Nick Judd | Friday, March 2 2012

The progressive organization Rebuild the Dream is remixing two online advertising strategies in the hopes of applying pressure on companies like Freddie Mac and JPMorgan Chase to change their foreclosure practices.

Rebuild the Dream is out to its email list with a call to raise money the organization promises will be spent on ads to make this point. The twist is that unlike other campaigns of this type, the money won't go to web videos or TV ads. Instead, says Rebuild the Dream Chief Technology Officer Jim Pugh, the plan is to put Facebook ads in front of employees at both companies using the social network's ad targeting features.

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Facebook Rolls Out Ad Targeting By ZIP Code

BY Nick Judd | Thursday, August 11 2011

Within the next week, all Facebook advertisers will be able to target U.S. users by ZIP code, the company announced today. The news comes to us by way of the Republican political communications firm Engage, but Facebook ... Read More

In Wisconsin, Savvy Organizing Online, But Not Much Marketing

BY Nick Judd | Friday, July 15 2011

Writing for ClickZ Politics, Kate Kaye takes a look at the online action — or lack thereof — around the Wisconsin recall effort. In the wake of the Wisconsin state legislature's passage of a controversial ... Read More

No Help for Facebook from FEC on Disclaimers for Political Ads

BY Nick Judd | Thursday, June 16 2011

Since April, Facebook has been seeking exemption from Federal Elections Commission rules so that small text ads from political campaigns would be explicitly excused from carrying a disclaimer about who paid for the ads ... Read More

News Briefs

RSS Feed friday >

First POST: Scotched

Why conservatives should back net neutrality; how big data may damage civil rights; the ways Silicon Valley start-ups are exploiting freelance workers; and much, much more. GO

thursday >

First POST: Resets

Apple's new iOS8 promises greater user privacy; Occupy Wall Street three years later; how tech may tilt the Scotland independence vote; and much, much more. GO

wednesday >

First POST: Connecting the Dots

Take Back the Tech grades Facebook, Twitter, et al, on transparency; MayDay PAC founder Lawrence Lessig talks about getting matched funds; and much, much more. GO

tuesday >

First POST: Splits

USA Freedom Act divides Internet activists; Julian Assange's Reddit "Ask Me Anything"; New York's pro-net-neutrality protest; and much, much more GO

monday >

After Election Loss, Teachout and Wu Keep Up Net Neutrality and Anti-Comcast Merger Campaign

The Teachout/Wu campaign may have lost, but their pro net-neutrality campaign continued Monday as both former candidates participated in a rallly in New York City marking the final day to comment on the Federal Communications Commission's Internet proposals and kept up their pressure on Governor Andrew Cuomo. GO

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