The progressive organization Rebuild the Dream is remixing two online advertising strategies in the hopes of applying pressure on companies like Freddie Mac and JPMorgan Chase to change their foreclosure practices.

Rebuild the Dream is out to its email list with a call to raise money the organization promises will be spent on ads to make this point. The twist is that unlike other campaigns of this type, the money won't go to web videos or TV ads. Instead, says Rebuild the Dream Chief Technology Officer Jim Pugh, the plan is to put Facebook ads in front of employees at both companies using the social network's ad targeting features.

Within the next week, all Facebook advertisers will be able to target U.S. users by ZIP code, the company announced today. The news comes to us by way of the Republican political communications firm Engage, but Facebook ... Read More

Writing for ClickZ Politics, Kate Kaye takes a look at the online action — or lack thereof — around the Wisconsin recall effort. In the wake of the Wisconsin state legislature's passage of a controversial ... Read More

Since April, Facebook has been seeking exemption from Federal Elections Commission rules so that small text ads from political campaigns would be explicitly excused from carrying a disclaimer about who paid for the ads ... Read More