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Targeted Facebook Ads Latest Tool In Anti-Foreclosure Fight

BY Nick Judd | Friday, March 2 2012

The progressive organization Rebuild the Dream is remixing two online advertising strategies in the hopes of applying pressure on companies like Freddie Mac and JPMorgan Chase to change their foreclosure practices.

Rebuild the Dream is out to its email list with a call to raise money the organization promises will be spent on ads to make this point. The twist is that unlike other campaigns of this type, the money won't go to web videos or TV ads. Instead, says Rebuild the Dream Chief Technology Officer Jim Pugh, the plan is to put Facebook ads in front of employees at both companies using the social network's ad targeting features.

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Facebook Rolls Out Ad Targeting By ZIP Code

BY Nick Judd | Thursday, August 11 2011

Within the next week, all Facebook advertisers will be able to target U.S. users by ZIP code, the company announced today. The news comes to us by way of the Republican political communications firm Engage, but Facebook ... Read More

In Wisconsin, Savvy Organizing Online, But Not Much Marketing

BY Nick Judd | Friday, July 15 2011

Writing for ClickZ Politics, Kate Kaye takes a look at the online action — or lack thereof — around the Wisconsin recall effort. In the wake of the Wisconsin state legislature's passage of a controversial ... Read More

No Help for Facebook from FEC on Disclaimers for Political Ads

BY Nick Judd | Thursday, June 16 2011

Since April, Facebook has been seeking exemption from Federal Elections Commission rules so that small text ads from political campaigns would be explicitly excused from carrying a disclaimer about who paid for the ads ... Read More

News Briefs

RSS Feed thursday >

First POST: System-Gaming

Why techies interested in political reform are facing challenges; the latest data on Democratic voter contacts in 2014; Hungary's anti-Internet tax demonstrations are getting huge; and much, much more. GO

wednesday >

First POST: Gimme Shelter

The link between intimate partner violence and surveillance tech; the operational security set-up that connected Laura Poitras, Glenn Greenwald and Edward Snowden; how Senate Dems are counting on tech to hold their majority; and much, much more. GO

tuesday >

First POST: Tribes

Edward Snowden on the Internet's impact on political polarization; trying to discern Hillary Clinton's position on NSA reform; why Microsoft is bullish on civic tech; and much, much more GO

monday >

First POST: Inventions

How voter data-sharing among GOP heavyweights is still lagging; why Facebook's News Feed scares news publishers; Google's ties to the State Department; and much, much more. GO

friday >

First POST: Spoilers

How the GOP hasn't fixed its tech talent gap; the most tech-savvy elected official in America, and the most tech-savvy state-wide candidate; and much, much more. GO

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