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Targeted Facebook Ads Latest Tool In Anti-Foreclosure Fight

BY Nick Judd | Friday, March 2 2012

The progressive organization Rebuild the Dream is remixing two online advertising strategies in the hopes of applying pressure on companies like Freddie Mac and JPMorgan Chase to change their foreclosure practices.

Rebuild the Dream is out to its email list with a call to raise money the organization promises will be spent on ads to make this point. The twist is that unlike other campaigns of this type, the money won't go to web videos or TV ads. Instead, says Rebuild the Dream Chief Technology Officer Jim Pugh, the plan is to put Facebook ads in front of employees at both companies using the social network's ad targeting features.

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Facebook Rolls Out Ad Targeting By ZIP Code

BY Nick Judd | Thursday, August 11 2011

Within the next week, all Facebook advertisers will be able to target U.S. users by ZIP code, the company announced today. The news comes to us by way of the Republican political communications firm Engage, but Facebook ... Read More

In Wisconsin, Savvy Organizing Online, But Not Much Marketing

BY Nick Judd | Friday, July 15 2011

Writing for ClickZ Politics, Kate Kaye takes a look at the online action — or lack thereof — around the Wisconsin recall effort. In the wake of the Wisconsin state legislature's passage of a controversial ... Read More

No Help for Facebook from FEC on Disclaimers for Political Ads

BY Nick Judd | Thursday, June 16 2011

Since April, Facebook has been seeking exemption from Federal Elections Commission rules so that small text ads from political campaigns would be explicitly excused from carrying a disclaimer about who paid for the ads ... Read More

News Briefs

RSS Feed monday >

First POST: Video Stars

How the White House hit a home run on YouTube post-State of the Union; why the Barrett Brown sentencing casts a chill on online security research; how media producers use Crowdtangle to optimize their Facebook audiences; and much, much more. GO

friday >

First POST: Moneyballed

The Gates Foundation's new "global citizens" email database, and why it's a terrible idea; why young people like the NSA more than older people; using open data about NYC taxi drivers to ID Muslims; and much, much more. GO

thursday >

First POST: Monkeying

Net neutrality proponents call foul on the GOP's plans; StandUnited.com seeks to be the right's Change.org; tons of civic tech news from mySociety, Chicago and Civic Hall in NYC; and much, much more. GO

wednesday >

First POST: Punch List

Obama's State of the Union and the Internet; how HealthCare.gov shares personal data with third-parties; Facebook says it will give users tools to tag false or hoax content in their News Feeds; and much, much more. GO

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