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Targeted Facebook Ads Latest Tool In Anti-Foreclosure Fight

BY Nick Judd | Friday, March 2 2012

The progressive organization Rebuild the Dream is remixing two online advertising strategies in the hopes of applying pressure on companies like Freddie Mac and JPMorgan Chase to change their foreclosure practices.

Rebuild the Dream is out to its email list with a call to raise money the organization promises will be spent on ads to make this point. The twist is that unlike other campaigns of this type, the money won't go to web videos or TV ads. Instead, says Rebuild the Dream Chief Technology Officer Jim Pugh, the plan is to put Facebook ads in front of employees at both companies using the social network's ad targeting features.

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Facebook Rolls Out Ad Targeting By ZIP Code

BY Nick Judd | Thursday, August 11 2011

Within the next week, all Facebook advertisers will be able to target U.S. users by ZIP code, the company announced today. The news comes to us by way of the Republican political communications firm Engage, but Facebook ... Read More

In Wisconsin, Savvy Organizing Online, But Not Much Marketing

BY Nick Judd | Friday, July 15 2011

Writing for ClickZ Politics, Kate Kaye takes a look at the online action — or lack thereof — around the Wisconsin recall effort. In the wake of the Wisconsin state legislature's passage of a controversial ... Read More

No Help for Facebook from FEC on Disclaimers for Political Ads

BY Nick Judd | Thursday, June 16 2011

Since April, Facebook has been seeking exemption from Federal Elections Commission rules so that small text ads from political campaigns would be explicitly excused from carrying a disclaimer about who paid for the ads ... Read More

News Briefs

RSS Feed monday >

First POST: Showdown

How demonstrators in Hong Kong are using mobile tech to route around government control; will the news penetrate mainland China?; dueling spin from Dems and Reps on which party's tech efforts will matter more in November; and much, much more. GO

friday >

Pirate MEP Crowdsources Internet Policy Questions For Designated EU Commissioners

While the Pirate Party within Germany was facing internal disputes over the last week, the German Pirate Party member in the European Parliament, Julia Reda, is seeking to make the European Commission appointment process more transparent by crowdsourcing questions for the designated Commissioner for Digital Economy & Society and the designated Vice President for the Digital Single Market. GO

First POST: Dogfood

What ethical social networking might look like; can the iPhone promise more privacy?; how Obama did on transparency; and much, much more. GO

thursday >

First POST: Sucks

How the FCC can't communicate; tech is getting more political; Facebook might see a lawsuit for its mood manipulation experiment; and much, much more. GO

wednesday >

First POST: Wartime

A bizarre online marketing effort targets actress Emma Watson; why the news media needs to defend the privacy of its online readers; Chicago's playbook for civic user testing; and much, much more. GO

tuesday >

First POST: Climate Changes

Google ends its support for ALEC; how network-centric organizing powered the big People's Climate march; is it time to retire the term "blogosphere"; and much, much more. GO

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