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First POST: Addressable Transcendence

BY Micah L. Sifry | Tuesday, July 22 2014

What San Francisco techies and tenant activists have in common; the future of online political targeting; problems with Washington DC's new open data policies; and much, much more. Read More

Surveillance Scandal Casts a Shadow Over Data-Driven Dems at Netroots Nation

BY Sarah Lai Stirland | Monday, June 24 2013

Image: g4ll4is/Flickr

The subject of personal privacy in the digital age loomed large in the minds of many attendees of this year's Netroots Nation in San Jose as the national debate continued over the ethics of the Obama Administration's national security surveillance techniques. So perhaps it shouldn't come as a surprise that the political operatives who capitalized on the American electorate's personal data to achieve victory in 2012 felt a bit defensive last week as they celebrated their cutting-edge strategies to beat back state-level conservative initiatives, and to elect Democratic candidates. Read More

Will Online Political Targeting Generate a Voter Backlash?

BY Micah L. Sifry | Tuesday, August 7 2012

A recent study finds an overwhelming majority of Americans do not want targeted political advertising, but industry insiders dismiss the results. They say that unlike broadcast or direct mail, their ads are delivered anonymously. They're missing another difference: With Internet advertising, the viewer can talk back. And they may be ignoring this at their peril. Read More