The EU’s New Digital Media Strategy Was Crowdsourced
BY Julia Wetherell | Wednesday, December 12 2012
The EU is poised to adopt its first Digital Freedom Strategy, after a majority in the European Parliament endorsed a resolution sponsored by Dutch MEP Marietje Schaake yesterday. Read More
At #PDF12, Zac Moffatt Talks Digital Strategy
BY Nick Judd | Tuesday, June 12 2012
In a talk on PDF's main stage at New York University's Skirball Center for the Performing Arts, Mitt Romney's digital director Zac Moffatt delivered a pitch for online advertising. He pointed to survey data that indicates one in three online adults — and a majority of adults at all age levels are online, according to recent Pew data — are completely ignoring "live television," focusing instead on using tools like DVR to skip over ads entirely. The result is an ever-decreasing audience for television ads, something that makes digital work more important than people seem to think, Moffatt said. Read More