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Crowdfunding 101: A User's Guide to Success on Indiegogo. It's All About Connections.

BY Sarah Lai Stirland | Thursday, May 1 2014

The Campaign for Local Power used Indiegogo to finance a successful grassroots drive to switch to municipal power

In this Q&A, Indiegogo Cause Director Bre DiGiammarino shares a plethora of examples of what works and doesn't in crowdfunded cause campaigns. Hint: Don't stick your nonprofit's gala dinner video up on the platform and expect mobs to break down your door. And no, she doesn't just tell you to throw a celebrity into the mix, although sometimes, as with the legendary Silicon Valley family the Drapers, it doesn't hurt. The utility of celebrities, it turns out, depends on whether fundraisers bother to spend the time to consider how to most beneficially leverage those celebrities' connections. Read More

Harper Reed at Dent

BY Sarah Lai Stirland | Thursday, April 25 2013

The folks who put together the DENT conference in March have posted the fireside chat that I conducted with Harper Reed online. Reed was Obama 2012's chief technology officer. In this talk, Reed explains why the campaign ... Read More

Democrats Won't Necessarily Have A Tech Lead in 2016, Says Former Obama Campaign CTO

BY Sarah Lai Stirland | Tuesday, March 26 2013

Presidential candidates on both sides of the partisan aisle will face similarly difficult challenges when building their technology infrastructure in the 2016 election cycle, despite the advantages that President Obama's campaign enjoyed in 2012, predicted Harper Reed, the Obama 2012 campaign's chief technology officer during a talk Monday in Sun Valley, Idaho. Read More